A1Fritz-Comm

[|http://images.apple.com/iphone/videos/#tv-ads-roadtrip] [] [] []
 * This first commercial is an example of **persuasion.**
 * It makes the iPhone 4s seem like this device that the world can't live without. It praises it for practically being able to do anything you need it to do.
 * The ad is mainly targeting any buyers of phones, despite the commercial containing only adults. Teenagers are sure to be drawn in by their similar commercial using a teenage boy in the same type of ad.
 * There isn't an exact jingle or slogan, but the commercial itself is interesting and that is memorable for viewers.
 * I believe it was very successful through the mood created by camera angles, lighting, music and even the dialogue.
 * There are actually several videos here that are examples of the **brand** of 5 Gum
 * It is mainly a commercial focused on the brand of taste and senses, considering how well known 5 Gum is.
 * It is especially well known by teenagers. This could be by the use of their high action or even sci-fi themed commercials that instantly catch your attention.
 * There slogan is "Stimulate your senses" which is an appealing idea to any viewer.
 * These commercials are an overall success, because it contains a completely unique approach on gum commercials which almost always is so abnormal that people are drawn in. The slogan is also very catchy and presented well.
 * This is an example of **comparison.**
 * Progressive normally presents strong comparison in large amount of their commercials based on the fact that they try to make themselves known for comparing rates of other companies to theirs.
 * The ad targets adults or young adults looking for easy to understand insurance. However, the humor used captures any audience who enjoys their creativity and jokes.
 * "Now that's Progressive" is their commonly used slogan when describing all the benefits and perks they offer.
 * I feel like a majority of their commercials are very successful because not only do they incorporate comparison, but they also include important information, make their brand well known through "Flo", and also use great humor that can elicit giggles out of any age.
 * This commercial is **informative.**
 * Simply put, it includes a lot of information about this product, how it works, what it does, and why you should buy it.
 * The ad is definitely targeting moms or parents with children or a dirty house that needs a dependable cleaning tool. Using the simple scene of a boy messing up a house and having the mom easily clean it sends that message clearly,
 * "Nobody gets the dirt like Hoover. Nobody" is there slogan. However, I feel like it is not the best choice. It is too long, not catchy enough and frankly, not creative.
 * However, I fee like the commercial was an accomplishment. It was alright; it efficiently showed its strong capability to clean anything.

I could absolutely not find one. Everything was on youtube.com or the video would just NOT LOAD. However, a defensive ad would have the following characteristics:
 * Defensive Commercial**
 * Defends the subject of the commercial with evidence, testimonials, quotes or possibly even a counterattack
 * Targets supporters, critics or non-supporters who believed the attack ad against them
 * May not include a slogan or jingle, but could contain a defensive statement or a strong political slogan to sway viewers
 * May or may not be a success based on the evidence, connection with the viewers, attitude, body language, etc.