A1Cianciolo-Comm

http://www.retrojunk.com/details_commercial/26774/ Hot Wheels Commercial Brand - This commercial is a good example of brand because it makes you remember the Hot Wheels name. This particular ad is targeting young boys (probably ages 5-10). They use the product name "Pipe Fight" a lot to gain attention. I think the commercial worked on getting kids to want the product, but I don't think parents would buy it because there is very little to the product itself.

http://www.retrojunk.com/details_commercial/26822/ Burger King vs. McDonald's Commercial Comparative - This is a good example of a comparative commercial because the Whopper is being compared to the McBLT and the Whopper comes out victorious (BK paid for the commercial). The ad is targeting everyone and is also trying to lour in McDonald's customers. Burger King's slogan is "We Know How Burgers Should Be". I think the commercial is successful because it gets across its point without bashing McDonald's by giving valid information.

http://www.retrojunk.com/details_commercial/26657/ Starter Commercial Persuasive - This commercial is a good example of persuasive because it uses two well known figures (DJ Jazzy Jeff from Fresh Prince of Bel-Air and Rodney Dangerfield from Caddyshack) to get you to wear Starter hats. The ad is targeting people who wear sports hats. The attention grabber in this commercial is DJ Jazzy Jeff instructing the class how to wear the Starter hats. I think that this commercial was successful because it uses famous people and doesn't try to force you to buy their hats, but makes you want to have one to fit in and be cool.

http://www.retrojunk.com/details_commercial/22956/ Chevron Commercial Informative - The Chevron commercial is a good example of informative because it talks about their new way to pay at the pump with "Fast Pay". The ad is targeting people on the go and in a hurry. Their slogan is "Fast Pay, Simply Smarter". I think the commercial is successful because it was the start of paying at the pump which is widely successful throughout the country.

http://www.retrojunk.com/details_commercial/631/ Sega Saturn vs. Plaything Commercial Defensive - This commercial is a good example of defensive because Sega Saturn is reacting to Plaything and comes back with an ad that makes Plaything look bad. This ad is targeting video gamers. They use a voice over guy with a deep voice to grab your attention. I think this commercial was successful because they completely flipped the script and bashed Plaything.