B1+MH

Brand: A brand commercial advertises their product, but also advertises their brand, making sure that you remember who is selling it to you.

[|http://www.proactiv.com/celebrity.php]This proactive ad is trying to show you about the product but also uses celebrities to sell it, making you remember the brand but also making you want to buy it because someone famous is supposedly using it.

[|http://www.nike.com/nikeos/p/nike/en_US/video_wall#?guid=8cf4664f-d369-eaf5-7d24-9a4342e05665_id1386921]This Nike ad shows how you could look and be more like the athletes in the commercial, but also has them decked out entirely in the Nike brand making it impossible for you to not remember it.

Informative:An informative ad is an advertisement that give you information, or statistics about the product. Such as car ads say things like the awards they have won and the miles per gallon on a car. It can also inform you how to use the product such as the bumpit ad listed below.

[|Bumpit ad] This Bumpit ad gives you lots of different ways to use the product, informing you about the product and effectively informing you about the different uses for the product.

[|Car ad] This ad informs you about the car company that you can buy or sell your car to. By showing different information about the company on the advertisment the company is efficiently showing that you could get an appraisal or sell your car to this comany.

Comparative:The comparative ads show how they are better than their competition. Such as how pepsi and coke have had a ad war going on for years, they use commercials to show that their product is better than their competitors product.

[|pepsi vs coke ad] This ad uses humor and comparison to make the customer want to buy their product over another soda companies product. The ad is clearly comparing Pepsi to Coke and showing that Pepsi is supposedly better.

[|coke vs pepsi 2]This ad also uses humor to show that Coke is better then Pepsi. It uses comparison to show that Coke is dominating the Pepsi company and therefor better.

Defensive: Defensive ads try to show that they are the better choice than their competitor. Political ads are the most common defensive ads, as they try to slander their opponents reputation.

[|Defensive Obama Ad]This Obama ad uses the defensive technique to show that Obama is the wrong choice for the president. Because the people opposing him chose a picture that makes him look mean and try to shed a negative light on his policies.

[|Defensive Conservative Ad] This ad uses a shock factor as well as being defensive. They shock us by showing a belt in the vague form of a noose and a saying below that says tighten you belts. They are defending the Conservative party and saying that the other party will lead to something similar to what the belt is symbolizing weather that be the death of the economy or the end of many people jobs.

Persuasive: Persuasive ads try to persuade you that if you buy their product will make you "cool". They play on your emotions to make you want to buy their product. They don't really tell you much about the product but rather show you what you could be like if you bought it.

[|persuasive cigarette ad]This cigarette ad shows that if you buy their product you will be "cooler" while also showing off their brand by using a camel. They are trying to persuade you to smoke cigarettes so that you will have a cooler lifestyle.

[|persuasive cigarette ad 2] This ad is similar to the one mentioned above. This company is trying persuade you that by smoking their cigarettes life will be "a beach" or easier for you.