A1+Alexis+H

media type="youtube" key="po0jY4WvCIc?fs=1" height="385" width="480" Brand -This is about the soda; Pepsi. It's just to target basically everyone and anyone to buy the product. The hook is having a song going while the commercial is playing and having a celebrity in the commercial in this case Michael Jackson. I think that the commercial was pretty successful because it keeps you interested and just watching it you kind of just want to go to the store and buy it, which is what a "Brand" commercial should make you want to do.

media type="youtube" key="zZ5va8gBrpg?fs=1" height="385" width="480" Informative -This commercial is explaining the health care reform and how it will effect the outside world. This is to appeal to everyone, but mostly adults since it has to do with voting in the future. The hook is the slogan at the end and is also said aloud. I don't know if this is very successful because it kind of just lags on and is a little boring.

media type="youtube" key="8YTLpi6J1ro?fs=1" height="385" width="480" Comparative -This commercial is comparing Ron Johnson and Russ Feingold. It is appealing to the voters that will make or break the win for either candidate. The hook for this is the slogan at the end. This commercial is may or may not be successful it really is all dependent on the viewer. Personally I don't find bashing someone as an effective way to get votes, you should just say how you're going to help and what changes you're going to make.

media type="youtube" key="3851bhySuNU?fs=1" height="385" width="480" Defensive -A defensive commercial is meant to fight back from another commercial. This commercial is again between Ron Johnson and Russ Feingold. This is meant to appeal to the voters that will be choosing the right candidate. This commercial is more successful then a comparison commercial because you actually talk about your tactics and techniques rather than what the other thing or in this case person is doing wrong.

media type="youtube" key="9gspElv1yvc?fs=1" height="385" width="480" Persuasive -A persuasive commercial is meant to play off people's emotions and get them to do something or buy something. The ASPCA commercial makes people feel bad for these poor animals and they want you to donate money every day to the cause. This is targeting anyone who could pay money to the organization, but adults primarily. It's slogan is again at the end. I definitely think this is successful because anyone who is an animal lover or not would feel bad because the animals and the music make you sad for what the animals in the commercial go through so you feel the need to "donate" money to the ASPCA.