A1+Bieser-comm

Brand @http://www.youtube.com/watch?v=2C2nkm_PSyQ This commercial for New Jordan is targeting teens and basketball players because in the video it involves a very intense basketball game. It is a successful commercial because New Jordan is a popular brand and lots of teens are attracted to it. Their slogan in this commercial was "Lead the Charge Become Legendary" and the attention grabber was the intense basketball game. This brand convinces who ever uses their brand that they will be better at basketball and makes them feel satisfied when they buy it that they will become legendary if they wear it.

Informative @http://www.youtube.com/watch?v=KkEYr-t8PpA This commercial is meant to target people who need a lawyer and are in need of help. Their slogan is "Tell em you mean business" and their attention grabber is the active internet page showing their information. This makes the viewer believe that they will get every dollar that they deserve and makes them happy that they will get what they want. This commercial is a success because many people know of it and can recognize it.

Comparative @http://www.youtube.com/watch?v=3i1IpGWYROs This commercial targets adults who have troubles saving their food and are upset about their plastic bags. Their slogan is "Don't get mad, be glad!" and their attention grabber is an upset man expressing his anger about his plastic bags. They show that if you use glad that your food will be fresher longer and make you pleased to know that you can eat your food more fresh if you use glad bags. This commercial is very successful because their slogan is very catchy and glad products are used by a great variety of people.

Defensive @http://www.youtube.com/watch?v=5mZQcTiopG8

Persuasive @http://www.youtube.com/watch?v=btfbIVGES1I This ipad commercial is not targeting anyone in specific because they try to grab anyone and everyones attention by the different people playing with the ipad and showing all the cool things you can do on it. The upbeat music gives you a happy feeling about it and the people playing with the ipad show you that you can use it for multiple things and make you want to get one and be cool just like everyone else.