B3+Heinritz+comm

Brand: This commercial emphasized the brand of the car as it advertises the qualities it has. It shows the name of the brand various times throughout the commercial so it is clear what the brand is. http://superbowl-ads.com/article_archive/ Persuasive: This commercial used a persuasive mechanism to draw in the attention of the consumers. It was persuading to watch the show the voice as the commercial was very dramatic and entertaining. http://superbowl-ads.com/article_archive/ Informative: It was very informational as it demonstrated the different parts of the car. It talked about each piece of the car that allows it to run fast and be the most effective type of car as it was very informative. http://superbowl-ads.com/article_archive/ Defensive: It was a commercial about the election and the words used in it were defensive towards other parties. It put down the others to attack them and build their own political advertisements up. http://pcl.stanford.edu/campaigns/2012/ Comparative: It compared the two different types of cars. It showed the differences and that the one being advertised was clearly the better choice. http://superbowl-ads.com/article_archive/