A1Bennett+W

Brand: media type="custom" key="7379297" Nike Releases New Tiger Commercial This video's hook is to look at what a great athelete Tigers Wood, and it does just that. I would say it succesful, because it's making the veiwer focus on the brand on the hat and sweater of woods, which is nike

Informative: media type="custom" key="7384969" This video definitely has a great hook, from it's statistical information. Sadly I do not think it is succesful, because he is just talking about his opponent and not himself.

Comparative: media type="custom" key="7379065"

What gets the viewer in this video, is the map coverage at the end showing that Verizon has better coverage than At&t. I would say this video is not succesful because it starts out making At&t look good.

Defensive:media type="custom" key="7385151"

This video hooks everybody by the friendship that goes between a pepsi and coke worker during business. This is not a succesful commerical though because it is friendly when it's trying to make pepsi look better.

Persuasive:media type="custom" key="7379681" This video get's the viewer to realize adding variety to life is nice;that variety is the ipod touch which they show is an apple product. I would definitely say this is a succesful video because of it's setup and hook.