A1+Gabby+M

Brand: This at&t commercial doesn't talk about any of their products that they sell, it only talks about the company. It mainly targets people who are getting new phone plans, or are going to be in the future. The hook in this commercial is at the end when it says that 97% of American's use at&t, it makes you want to get this product.

[|Brand]

Informative:This car crash commercial is considered a informative commercial, because it gives information about the different coverage that they give, and how safe cars that they test are. This commercial mainly targets people interested in insurance, and people buying insurance. The hook in this commercial is at the end when the guy that is walking says "All State, are you in good hands".

[|Informative]

Comparative: This mop commercial shows that mops just push dirty water all around your floors and don't really clean anything. But then the Bisell steam cleaning mop comes in, and it shows how much dirt it picks up, and that it's 10 times more effective than a regular mop. This commercial is based towards individuals that are looking for a new way to clean their floors, instead of using a mop. The hook is the slogan at the end "Bisell, we mean clean".

[|Comparative]

Defensive: This Dyson commercial is defensive because it shows what their vacuums used to look like, but then they bring in the new one that pivots on a ball, and that you can get to more spaces and clean more with this vacuum. So they just improved their vacuums to make them better for the costumers. Basically it's targeted towards people that want a better way to clean their carpets, without moving all of their furniture. The hook is seeing both vacuums do the same work but the one with the ball does better.

[|Defensive]

Persuasive: This Ipod nano commercial shows all of these teens happy while they're using the new Ipod nano that can take video. It shows them dancing and singing and makes you want to get one so you can feel this way too. This commercial targets teens, because it's a mp3 player that also takes videos. The hook in this commercial is the music, it makes you feel happy seeing people dancing and singing.

[|Persuasive]