Morgan+B2+Commercial

Brand:

In this video for Subway focuses on the bread for their sandwiches and how good it tastes. The ad is trying to target adults who are health conscious because they are showing how their food is healthy, fresh, and still tastes good. Subway is trying to hook the viewers with showing them the freshly made bread and at the end it comes up with the logo and slogan, "Subway, the way a sandwich should be." I believe this commercial was successful because the images they show on this video make the food look very healthy and fresh while still looking like it would taste good.

@http://www.retrojunk.com/details_commercial/26620/

Informative: This commercial is informative because it explains all the benefits of the Ford Probe GT and the features it has. This type of car is definitely targeted at male adults because it advertises the speed and the look of the car. In the commercial, they used images of the car on a pedestal and the speed of the car to attract viewer, showed the car receiving an award, and finished the commercial with the name of the car and the company as the slogan. I don't think the commercial would be successful because every car company usually uses this tactic to attract customers. @http://www.retrojunk.com/details_commercial/26424/

Comparative: This commercial is comparative because it is comparing the downloading speeds between AT&T and Verizon. It would be targeted at anyone who has a smart phone, is interested in buying a smart phone, or looking for for a phone supplier. They use the example of downloading a character to compare the speeds of the two different businesses and because the commercial is promoting AT&T, that is the phone supplier who can download the fastest in the commercial. They also use the phrase "AT&T, a better 3G experience" to convince viewers that they are better than Verizon. I think this commercial would be successful because there are a lot of people who would actually believe from what they see in the commercial that AT&T is faster.

media type="youtube" key="PoAuhptVF-g" height="315" width="560" @http://www.youtube.com/watch?v=PoAuhptVF-g&feature=related

Defensive This commercial is defensive because it compares the 3G networks the phone has and has maps for each company. This commercial is targeted more for people who use AT&T for their phones because it is trying to convince them that Verizon has a better 3G network than AT&T. The creators of the commercial do this by showing the different maps of the 3G networks of both companies and explaining how "There's a map for that" to explain how Verizon is better. I believe that this commercial would also be successful because most people will actually believe that the maps are truthful about the coverage each company gives.

media type="youtube" key="VZPjJI0K7Bk" height="315" width="420" []

Persuasive: In this commercial for a Playstation game, the creators use Jenny McCarthy, a famous actress, and images from the game for persuade viewers that they need this game. This commercial is trying to attract teenage boys by showing them Jenny McCarthy and the images of the game. They use the slogan "Descent for Playstation. You're going down." to try to convince viewers that they need to win the game. I think this commercial would be successful because they make it seem like you really need the game and it is very competitive. @http://www.retrojunk.com/details_commercial/26653/