B2+Allen

**Brand:**
media type="youtube" key="SpUbritKo0Y" height="315" width="420" This Nike Leave Nothing commercial is a great example of a brand commercial because the commercial doesn't look at one specific product, it looks at the brand as a whole (Nike). This ad is targeting athletes and fans so they will buy the Nike product. Nike's hook in this particular commercial is "Nike Leave Nothing." I don't believe that this commercial is successful because it doesn't advertise anything but the Nike name. It just shows cool football plays and then the last about 2 seconds of the video they put in the "Nike Leave Nothing." If you didn't watch the end of the commercial, you wouldn't know what it was about.

Informative:
media type="youtube" key="l0u97m8mL8k" height="315" width="560"

This commercial is definitely an informative commercial because it informs the viewer about the car. It explains the special features of these Mercedes SUV's and why they are so good. This commercial targets drivers who want to drive very safe, high class cars. Their slogan/ hook is "The best or nothing." I think the commercial is very successful because it shows the viewer some very key safety/special features of the SUV and their slogan is very catchy!

Comparative:
media type="youtube" key="dwfPJp1KE78" height="315" width="560"

This Pepsi Max vs. Coke Zero commercial is obviously comparative because it compares 2 products and one is showed as the better product. This commercial targets cola drinkers trying to persuade them to drink Pepsi over Coke. The slogan in this commercial is "ZERO calories MAXIMUM PEPSI TASTE." I think the commercial is successful because it shows someone who was on the Coke side siding with Pepsi, so it illustrates that Pepsi is ultimately better than Coke.

Defensive:
media type="youtube" key="zHAH_n7cUlM" height="315" width="560"

Russ Feingold is coming back at his opposition, Ron Johnson, making this a defensive commercial. This commercial targets voters telling them to vote for Russ Feingold over Ron Johnson. The slogan is "A Wisconsin tradition is worth fighting for." I think the commercial is successful if the commercial is truthful because it cuts down on Russ' competition and lifts him up.

Persuasive:
media type="youtube" key="kIevG2-BBrs" height="315" width="560"

This is a persuasive commercial because it is making the consumer think a want is a need. They think that they need to have these soccer cleats to be fast like Christiano Ronaldo, it makes them desire the product. This commercial targets soccer players so they will buy these cleats. In this commercial, there is not really a slogan or a jingle, there is just the name of the shoe and a Nike sign at the end. I think the commercial is very successful because it advertises these shoes being used by one of the best soccer players in the world, it makes people want to buy them.