StephCommercials

1. **Brand:** Remember the brand not the product. everyone wants to be just like him. it shows that cool people like him wear Nikes. Lebron is a well desired athlete that grabs the audience's attention. i think it is successful because it makes people want to be like him and being like him requires nikes. media type="custom" key="8870904"

 2. **Informative:** this commercial tells you that Sonicare creates better care for your teeth. it lets you know all the parts of it and what it does to make it better than any other toothbrush on the market. it shows all the other tooth brushes that dont work and then front and center is the one and only toothbrush that can clean your mouth to it's best. this is successful in getting across to the audience that it is the best toothbrush to clean your teeth. media type="custom" key="8871090"  **Comparative:** informs you that Mac is better than PC because they're quicker, and offer more that the PC does. this grabs the attention by using good comparisons. it is successful in getting the point across. media type="custom" key="8871384"

 4. **Defensive:** this commercial basically tells us that we want to come to the aid of our country and vote for IKE because none of the other candidates would do the job right. the song grabs the attention of the audience. http://www.livingroomcandidate.org/commercials/1952

=
 5. **Persuasive:** this commercial makes the viewer believe that you can build a better life for yourself if you buy a car like this one. they grab the attention by making the car look luxurious. ====== media type="custom" key="8871008"