B3+Twist

1. Brand This is a car commercial for the Ford Probe GT. It's a brand because people don't generally remember the type of car, but the manufacturer (a.k.a. Ford). For example: Customer, "I remember it was Ford but not the kind." Car dealer, "Well let me show you all the types of Ford's we have here." The attention grabber is how much attention from the press it gets in the beginning of the commercial. []

2. Informative This is a PSA about robbing stores in Ohio. It has a slogan that says, "Use a gun to rob and you rob yourself." It informs you about the law and makes the viewer think twice about when they want to rob a store. []

3. Comparative This commercial compares the spaghetti sauce Prego and Ragu. It shows that Prego doesn't go through the bowl and sink to bottom like the other brand. They even have an elapsed time test to prove it. []

4. Defensive This commercial is attacking the claims that Taco Bell doesn't use good enough meat products. They say that they stand behind that their meat is USDA and FDA approved. [|Taco Bell: Seasoned Beef Quality Story]

5. Persuasive This is a Diet Coke commercial. It doesn't give any information apart from having one calorie. It shows clips of ice being thrown into a glass and an ice, cold Diet Coke being opened. It makes the viewers thirsty and have them desire a taste of a Diet Coke. []