B1+Derrick+H+-+Ad+Examples

Advertising Examples

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This is a good example of a brand ad as it does not advertise a specific product. Instead, it simply advertises the Old Spice name. The ad targets the young adult male audience, as evidenced through it's use of humor and the types of products that Old Spice offers. I felt that this commercial was successful because it was funny and its message was memorable.

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This Nike ad is another good example of a brand commercial. Again, it does not advertise a specific product, but it clearly shows the Nike brand (in this case at the world cup). This ad is successful because it achieves its intended feeling and sells the viewer on Nike products. It also has a very cool feel of "epicness" to it that goes along with the Nike brand. I believe the target audience of this ad would be for people who play sports, especially soccer, young and old.

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This PS3 ad informs the viewer on the new price of the system. The ad is targeted at the young adult male audience (gamers). It achieves its goal as it clearly illustrates the new price of the PS3 while managing to do so in memorable, comedic manner that entertains the viewer.

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This fictional ad from the TV show It's Always Sunny in Philadelphia informs the viewer about Charlie Kelly's "Kitten Mittons". The ad is targeted at cat owners. This is great, hilarious example of a bad ad. The editing, quality and acting are all terrible in a "it's so bad it's good way."

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This Verizon ad compares their network's coverage against AT&T's while simultaneously taking on the iPhone. This is a successful ad because it cleverly criticizes AT&T and shows that Verizon is better. The ad is targeted at the mobile audience.

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This is another good Verizon comparative ad, only this time vs. cable rather than AT&T. Again, Verizon plays to the humor-oriented in their commercial. It also does a good job of showing the benefits of FiOS over traditional cable.

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This is a defensive commercial from Microsoft to Apple after all of the "I'm a Mac" ads. In these ads, Microsoft defends itself from the stereotypes that Apple had put on them. The ads are targeted at all computer users, and do a good job in persuading the viewer that people of all types use PC's, not just suits. media type="custom" key="7302545" This is another defensive ad from Microsoft. However, in this commercial they tackle the smartphone market rather than the PC. The ad is mildly funny and illustrates the ways in which we have become too addicted to our phones and that WP7 will solve the problem.

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This is a compilation of all of the Old Spice Odor Blocking Body Wash ads with Terry Crews. Each commercial is hilarious and sells you on the idea of the product with its humor. These ads are targeted at the young adult male audience and are very successful at reaching them. media type="custom" key="7238363" This is another PS3 ad that showcases all of the games available on the system, persuading you that it is a fun product that you should own. It is targeted at the gamer market and used humor to get its message across.