Commercials-+Bailee+Kussrow

Taco Bell

Persuasive - Persuading you to buy this particular product. - It's targeting everyone but especially boys who want to be men because the product is suppose to be spicy. - "They're hot man" (again targeting a male audience) and the traditional, recognizable bell. - I think it is because a lot of people like spicy things and it's introducing a new kick to an original favorite.

Lee Fits America

Brand - There is no talking, they just want you to remember Lee - It's targeting everyone because everyone wears clothes - There's a jingle the whole commercial that talks about Lee, so it's rememberable. Also the plain Lee logo is recognizable. - I thinks it's successful because I know Lee was and is a popular brand.

Volkswagen

Comparative - Comparing the warranty to other competitive car brands - Targeting everyone and parents who are considering getting their kids a car - "On the road of life there are passengers, and there are drivers" and the Volkswagen symbol. - I think it's successful because parents want longer warranties for their kids, so it applies to them directly.

iPad 2

Informative - Informs the viewer how much you can do on the new iPad - Targets everyone and makes them want it even though they might not need it - Classic Apple logo - It's very successful because Apple products are immensely popular and so is the iPad 2

Apple vs PC (embed)

Defensive - There's many commercials where Mac and PC are battling it out, this is one of them. - Targeting everyone - Classic Apple music and symbol - Successful because it shows how bad and "stuffed" pc is and mac is awesome and very popular media type="custom" key="11241764"