B2+Buschman

Commercials

__**Brand**__ media type="youtube" key="T5bNyertg98" height="315" width="420" This particular commericial makes the audience remember the "click clack" and how it's directly associated with the brand Under Armour. The audience for this commercial is football players or anyone in a sport. The hook or attention grabber is definitely the repitition of the saying "click clack". I think this commercial is very successful, even though some people might not know or be able to associate with the football players shown in the commercial, it still drives home that you need the "click clack" and the Under Armour mentality.


 * __Informative__**

http://superbowlads.fanhouse.com/2011/carscom-car-talk/

This informs the audience that cars.com is the place to find a car with reviews and advice. The ad is particularly targeting people who would like to purchase a car. The hook that kind of grabs the audience I would say is the flash of the cars.com logo. It reminds us where to go when we're looking for a car. I think that it's a successful commercial, because it lets the audience know what to do when they are buying a car, and it adds humor to it.

__**Comparative**__

media type="youtube" key="N1AUDSD17dc" height="315" width="560"

This is a great comparitive commercial because it directly references the competition and tells us how the Jeep Cherokee is better than the Lexus rx430. Anyone who is looking for a luxury SUV is drawn to this ad, and this is the target audience. It definitely succeeds in utilizing the comparitive technique and overall is a good commercial. It tells us how much better the Jeep is, and adds a little sarcasm to the sandbox theme.

__**Defensive**__ media type="youtube" key="LfcOGWRfXdk" height="315" width="560" This commercial shows the downfalls of Mitt Romney, ultimately supporting Rick Perry's campaign thus creating a great example of a defensive commercial. This particular commercial is shown to the entire public to sway their position on who they will be voting for in the 2012 elections. The catch or hook in this commercial would be all the facts and changes in symbols that are presented. I believe this ad succeeds in being very defensive towards the views Mitt Romney may have on Rick Perry, and it does so by creating a very defensive commercial.

__**Persuasive**__ media type="youtube" key="YWnUmpQhiOw" height="315" width="420" This commercial show all the properties of a good persuasive commercial. It does this by theorizing that if you don't use freecreditreport.com you'll end up working at a funny resturant. This commercial is aimed at people who could be at risk of having a low or incorrect credit score due to fraud or just bad credit history. The hook or catchy portion of the commercial is the tune or jingle that the entire commercial is set too. This creates a twangy feel and ultimately helps the commercial be successful in persuading you to go to freecreditreport.com.