Lianne+P,+B4.

1. This commercial illustrates a brand commercial because it focuses on the brand Converse, but not a specific, new type of shoe or product from the brand. I think the "hook" is where the guy takes off his shoes, and the rest of the guys in the room drop, as if they are passing out from the smell. I think that that part makes it successful because it adds a little bit of humor to the commercial, and will make it appealing to whoever is watching it.

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2. This commercial illustrates an informative commercial because it is talking about all the new features of this product. I think the part at the beginning that goes, "You! Yeah, that's right, I'm talking to you," is the hook of the commercial because it grabs the attention of the viewer right away. I think the commercial is successful because it is informative while also able to keep the attention of the viewer.

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3. This commercial illustrates a comparative commercial because it shows how one product is better than the other. The slogan is at the end, and it says, "Stay fresh to a certain degree." I think that is a good slogan that will convince people to purchase the product. I think the commercial is successful because it shows how the Degree deodorant is better than the generic brand.

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4. This commercial illustrates a defensive commercial because it tells what he thinks a good president is, hinting that he's the one who can "think and hope", and that he's the best for the job. I think an attention-grabbing part of the commercial is the part where the crowd starts to cheer, because that is interesting, and shows that people are supportive of it. I think the commercial is successful because it's inspirational.

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5. This commercial illustrates a persuasive commercial because it shows how happy the guy is because of the product. I think an attention-grabbing part would be when the two guys at the beginning are running, and all of a sudden, they freeze, and a third guy comes walking out, and starts to talk. I think that's just a unique part that people would find interesting. However, I don't think the commercial is too successful because it is really, really long, and people would eventually lose interest.

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