A1+Koski-comm

Persuasive: http://www.retrojunk.com/details_commercial/27208/
 * The commercial is targeting mostly a younger audience.
 * The hook is watching the kid fly, making others think that if they buy this product, they will be able to do the same.
 * I think the commercial was successful because it was interesting to watch and it grabbed my attention.

Informative: http://www.retrojunk.com/details_commercial/27206/
 * The commercial is targeting all audiences and ages.
 * The hook is seeing how well the camera works and all of its fancy technologies to it.
 * The commercial was successful because it taught the audience about a new and improved product. and it did not lose my attention.

Comparative: http://www.retrojunk.com/details_commercial/26810/
 * The commercial is targeting all ages.
 * The hook is seeing how old the previous PCs were and is showing how upgraded a Gateway computer is. It shows all of its advantages to it.
 * I do not think the commercial was successful because it lost my attention and I did not really see anything interesting.

Brand: http://www.retrojunk.com/details_commercial/26683/
 * Commerical is specifically targeting all ages for an audience.
 * The hook is convincing that everyone uses the product. Seeing that it can be used in many ways and for many things, and that everyone seems to be satisfied with it.
 * The commercial does seem successful because it is very convincing and it makes me want to buy their brand.

Defensive: http://youngrichard.wordpress.com/2011/03/08/u-by-kotex-vs-tampax-pearl
 * Targeting all woman
 * Commercial shows how the other product is wrong and the hook is watching the cheerleader so all of these stunts so it grabs your attention.
 * Seems successful because it proves the other product wrong and catches my attention.