A1Grubor-Comm

Brand- []
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 1. Tries to emphasize the overall quality of the brand, but doesnt go into detail about exact products.  2. The ad seems to be targeting just about everyone, most likely young adults-adults though who are able to fully understand what the message is.  3. It was attention getting because they used many little mechanical things at the beginning and defintley used wittiness and cleverness as well as a literal aspect to try and show the true quality of their product/s.  4. I didnt think this message was delivered well, so in my opinion not very sucessful. They over did it on the "cleverness" of it and it just turned out to be cheesy and a bit hard to follow.

 Informative- []

 1. Talks specifically about a product they already had but demonstrates how they improved it.  2. This ad is targeting anybody with an appetite!  3. The creators make the product look extremely appetizing and mouthwatering to grab attention, then discuss how they have improved it to really draw people in and make them want to get it.  4. The creators of this delivered the message well by really informing the viewer about their newest product/creation by making it look super delicious and easier to eat.

 Comparison - []

 1. It discusses how they have improved the car majorly to show more safety for less accidents by comparing and using parts of a different car, but used it positively so that their product would still be the better choice.  2. This ad is targeting anybody able to get a car.  3. It was cool because they started it out by showing the volkswagon, but instead of bashing it they used it to their advantage to create a bit of a "supercar"  4. I thought this commerical delivered their message amazingly, they made the car look really safe and finished it off with a great slogan and did a positive comparison.

<span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 13px;"> Defensive - []

<span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 13px;"> 1. After battling head to head for president, and both parties bashing one another, Mccain dfended himself by putting down Obama and calling him a "celebrity" rather than a serious political figure. <span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 13px;"> 2. Targets all audiences eligible to vote. <span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 13px;"> 3. Very intense and serious voice over and shows other popular celebrities to compare and grab viewers attention. <span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 13px;"> 4. This was a very good defensive commercial because it caused much controversy and may have opened eyes and put a major negative damper on Obama at the time in order to make McCain look like the better candidate.

<span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 13px;"> Persuasive - []

<span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 13px;"> 1. Doesnt give information about the product, just shows kids enjoying it and getting excited over it. <span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 13px;"> 2. Targeting mainly kids/teens but appetizing to adults as well. <span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 13px;"> 3. Has a very catchy jingle to draw viewers in and does a good job of making it seem like an awesome product by showing kids excitement over it. <span style="display: block; font-family: arial,helvetica,sans-serif; font-size: 13px;"> 4. This commerical did a good job delivering the cool and fun aspect of this product. ||