B3+Kovars

=Advertising: types of commercials= Matt Kovars

=1. Brand= http://www.retrojunk.com/details_commercial/26122/


 * It shows Volvo's as fun cars.
 * It is advertising to people who seek thrills.
 * Driving through difficult terrain is the attention grabber.
 * It successfully makes it look like it Volvo cars are fun to drive.

=2. Informative= media type="custom" key="11242756"
 * This shows that BridgeStone tires have good friction with the road.
 * It is targeting people who enjoy animals. It also targets people who enjoy comedy.
 * Slogan: "It's BridgeStone or Nothing"
 * It was a successful commercial, it is an entertaining commercial which draws attention to the importance of wheels.

=3. Comparative= http://www.retrojunk.com/details_commercial/26641/


 * This commercial compares Wendy's burgers to the burgers of other restaurants. It focuses on how you can have your selection of toppings at Wendy's.
 * The ad is targeting people who like to chose the toppings on their burgers.
 * Their slogan is "The best burgers in the business"
 * This commercial is successful in that it clearly shows to consumers that you can customize Wendy's burgers.

=4. Defensive= media type="youtube" key="MSiSIzXKMXw" height="315" width="420"


 * This ad was made in response from the popular "I'm a Mac, I'm a PC" It shows that PC's are still good.
 * This ad is targeting those who feel that PC's are not good computers.
 * The hook is "I'm a PC"
 * It is somewhat successful, the reason that it isn't completely successful is that the commercial targets a small audience.

=5. Persuasive= http://www.retrojunk.com/details_commercial/26475/


 * This commercial shows how much fun "Sega Channel" is.
 * The ad is targeting kids by using vibrant and flashing colors.
 * The slogan is "Stop Just Watching TV"
 * I think this commercial is successful because it shows kids having fun and how viewers can also have fun by buying their product.