A1+Conlin-Comm

COMPARATIVE media type="youtube" key="BpOvzGiheOM" height="315" width="560" This commercial represents comparative because it is between Apple Mac computers and PC Windows. These always go back and forth comparing two similar products. This ad is targeting teens who are more into the computer age and are also targeting companies who use computers as well. The hook is that there is not a distracting background so the two people stand out. I think it is successful because Apple shows how Windows PC always promises that it is the best over and over again, but then has problems.

PERSUASIVE http://www.youtube.com/watch?v=XeoB1voCit4&feature=results_main&playnext=1&list=PLDE3D8A4F7F339E75

This commercial represents persuasive because it is trying to persuade the viewer into buying a product. This illustrates that type of commercial by asking the viewer a question and giving them like a game by having them collect them all. The ad is targeting younger kids who like toys. It tries to get them to collect them all. The hook is the music and the action in the commercial along with the question that draws the viewer in. I believe it is successful because it gives you a task to do and the ability to call you a master if you can collect all of the Chinpokomon. It makes the buyer feel like they have accomplished something.

BRAND media type="youtube" key="2C2nkm_PSyQ" height="315" width="560" This Commercial represents brand because they are not advertising a single product but only the brand. They show basketball players “leading the charge” and making good plays in becoming legendary like Michael Jordan. The ad is targeting younger kids to college guys. They mainly are the ones wearing basketball shoes and clothing for school sports and just to wear around school. The hook is the music that draws you in and then the action that takes place keeps you watching. I think it is successful because they got you thinking that you could lead the charge and play a lot better with their brand.

IMFORMATIVE media type="youtube" key="EPjuGQIyjQ0" height="315" width="560" This commercial represents informative because it shows a lot about the new Acura car. They illustrate this by showing things like the amount of music it can hold, talking to the car to play a certain song, checking the weather and even a blind spot identifier. The ad is targeting more middle to higher-class people looking to buy a car. Also more adventurous people as well. The hook could be the sleek look of the car and the more attractive looking actors in the commercial to get peoples attention. I believe it is successful because it shows how much this car can do and all of the great technological features.

DEFENSIVE media type="youtube" key="uVLQhRiEXZs" height="315" width="420" This commercial represents defensive because it’s a political campaign commercial and the candidate is either bashing one candidate or making their self look good by saying how good they are. This ad bashes Obama for wanting to teach comprehensive sex education to kindergarteners. This ad is targeting people 18 years of age or older who vote in elections. It mainly targets families because they talk about teacher’s sex education to kids. The hook is just that the candidate is on television and a guy is saying facts if they are even that. The commercial is unsuccessful to me because of the sex education. That issue is just a miniscule issue compared to all of the other issues going on in our country.