commercialstheartofpersuasion


 * Brand:**

[|Champ's Sports]


 * This commercial falls in the Brand category because for most of it, it has an athletic man using certain equipment and clothing that may be found at Champ's Sports but it does not directly come out and say anything like "Buy these great products at Champ's Sports". Instead, it incorporated the brand into a normal workout of a man with a good physique.
 * The commercial is targeting males who wish to maybe get a physique similar to that of the "nice guy" in the ad. It is overall targeting sporty male athletes who wish to gain muscle strength, improve agility, or even just wear popular sports clothing brands such as Nike.
 * The hook in this commercial is mainly functional behavior because a number of the products were for building strength for athletes.
 * I see this commercial as successful because it uses humor, which captures interest, and also the fact that it uses an everyday athlete who seems to have become very strong as an athlete by using Champ's Sports products.


 * Informative:**

media type="youtube" key="1gQfQMEb8jw" height="315" width="560"
 * This commercial is informative because it thoroughly explains the environment, the university's dedication, goals, and much more which helps to give the viewer much knowledge about the university.
 * The commercial is targeting working adults who maybe don't have a higher education that wish to further pursue a good career or provide more for their family.
 * This commercial uses functional behavior because by getting a degree at the University of Phoenix, you are able to get a better career, and emotional behavior because by going back to school you more than likely will feel better about yourself.
 * I don't think this kind of commercial would be successful on television because it's much too lengthy. I've seen universities similar to this advertised on TV and were much more effective because they used some sort of jingle or slogan that sticks with you.


 * Comparative:**

[|Subway]


 * This commercial is comparative because it is comparing fast food products such as greasy hamburgers or french fries to the more healthy choice, subs, sold at Subway.
 * The commercial is targeting those people who are more concerned with what they eat or how much fat there is in the food they consume, and the people who prefer the more healthier option.
 * There are two hooks used in this commercial. One is a slogan that is "Subway, big on taste, not on fat". The second hook used is emotional behavior because when someone buys a Subway sandwich over a McDonald's hamburger, they are going to feel a sense of satisfaction because it seems to be much more healthy.
 * I think this commercial is successful because it makes a visual comparison of what could possibly happen to you if you consume a lot of greasy hamburgers or fries as opposed to the surprisingly pleasant low number of fat in a Subway sandwich. Also, the sound effects of the man's shirt bulging compared to the calm, orchestral music when the sub appears is an effective way to likely make viewers prefer the Subway option.


 * Defensive:**

media type="youtube" key="Zqjk3Giy8Ak" height="315" width="420"
 * This commercial falls into the defensive category because it starts off by claiming the "special interests are lying about Alberta Darling" which clearly defends Alberta. It then continues to promote her in a way that contradicts what others have been saying about her.
 * This commercial is targeting teachers, parents of children/teenagers attending public schools, or parents of children with disabilities.
 * The commercial's hook is functional behavior, since the main message through the whole video is to promote Darling, and therefore vote for her in the political race.
 * I would say this commercial is successful because it involves real people who explain and support the cause which helps those people watching to relate to them.


 * Persuasive:**

media type="youtube" key="rNsrl86inpo" height="315" width="560"
 * This commercial is quite persuasive because it shows the iPhone 4S being used in everyday life by portraying it as an extremely convenient means of communication. It certainly has the capability of sparking desirability for it by many viewers.
 * The commercial is targeting everyday people with busy schedules and in need of a fast, simple way to communicate and perform tasks very easily for them. The target is also middle to upper class since the product is fairly pricy.
 * This commercial uses attention grabbers, functional behavior, and emotional behavior because of the conveniency it provides the user.
 * I definitely think this commercial is successful and has the capability to attract customers because it portrays the iPhone 4S as a convenient, high-tech necessity that will make life a whole lot easier.