B3Macy

Brand- Brand videos include logos, pictures, specific characters, or sayings that contribute with the store or company trying to sell their product.

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Informative- Informative videos are videos that provide interesting information for the viewers, and make them think about what is being said.

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Comparative- Comparative videos compare and contrast two or more different things or people against one another. They say which one is better to use from their viewpoint.

[|__http://www.adweek.com/video/advertising-branding/funniest-commercials-apple-stuffed-132707__]

Defensive- Defensive videos are commercials that support information of a product or person, and make the competitor look defenseless and weak.

Persuasive- Persuasive videos make the viewers motional or convince them into buying an item or joining a group.

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