B3+Matt+Larkin+Commercial

Matthew Larkin 1. Brand [|Redbull Supernatural] This new and edgy competition is sponsored by Redbull signifies that they are a cool company of sorts. they do not push their product, but their brand. By sponsoring this competition they are expanding their target audience. You do not come away with any product information, but you come away remembering the brand. 2.Informative [|The Schticky] This commercial is centered completely around the various facts about this product. By demonstrating all of the different uses the consumer is forced to think about the different times that they can use it, making it an effective commercial. 3. Comparative [|Mac vs. PC] In the famous Mac Vs. PC commercials Apple effectively pointed out the flaws of an older system while demonstrating the strengths of theirs. In doing this they were able to make it seem like Mac is the newest and best product while making PC's seem extremely outdated. 4.Defensive [|I'm a PC] In response to the Mac Vs. PC commercials Microsoft responded with their "I'm a PC" campaign. in this series they rebutted all claims of being outdated by demonstrating the power of their new systems, all while pushing that their prices are much better than Macs. 5. Persuasive In this commercial Acura plays on the thrill of driving at high speeds through the countryside as well as on the race track to demonstrate their new All Wheel Drive System. By keying into the emotion of driving they are effectively advertising their new product. [|Acura NSX]