Commercials+and+Advertising

1. Brand: Remember the brand. Not the product. When you think of Volkswagen after the Superbowl, the cute Darth Vador Kid will come into your mind. []
 * This ad is targeting middle-aged new Volkswagen users because, they incorporated a popular movie with a popular product, Volkswagen.
 * The attention grabber is Star Wars, Darth Vador
 * I think it's successful, because it gets peoples attention it's cute and fits with the middle-aged new user of Volkswagon target market. Like if this was targetted to teenagers this would not have been successful.

2. Informative: This commercial teaches you about Chatter, something that is not very popular, and they used a popular band to promote the product, which was good marketing on their part. []
 * This ad is targetting younger people who are into technology.
 * The attention grabber are the Black Eyed Peas
 * I think the commercial is somewhat successful, honestly the product is not big enough to get a bunch of people to give a positive response to the commercial, but it works toward the target market and was creative.

3. Comparative: This commercial is comparative, because it's comparing Jay Leno and David Letterman.
 * This targets people who like David Letterman, which are going to be mid twenties and up.
 * The attention grabber is when David Letterman mocks Jay Leno and Oprah is trying to be the mediator.
 * I think the commercial is okay, because you aren't really sure which show it's advertising at first because there's three popular TV people.

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4. Defensive: This video is by the American War Veterans against Obama not "believing" in the troops. It's defensive because War Veterans are responding to something they believe Barack Obama did wrong. []
 * This ad is targetting war veterans.
 * Attention grabber is in the beginning they talk about FDR writing two letters to the troops on the D-Day. And then they say "President Barack Obama only wrote one."
 * This video is successful to Veterans who don't like President Obama, but the one's that do won't really listen to it.

5. Persuasive: This is persuasive towards Doritos, because it doesn't give any new information on them but it plays on the dogs emotions.
 * This does not show any specific target market.
 * Attention grabber is when the dog runs through the door.
 * I liked this one, because it was funny and unexpected when the dog runs through the door and runs over the jerk boy-friend for the Doritos.
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