B1+Brandee+H

=**Brand:**=

media type="custom" key="7302191" This type of ad is a brand ad. It's illustrating that the verizon company is a good brand to use. It is also just advertising one specific brand. This ad is targeting people of all ages, well the ones who have cell phones or ones who are looking for what cell phone brand to use. The hook is the attention grabber when they are on a beach in the beginning and how the phone is showing good reception. I think this commercial is successful because it's not necessarily informing you about the product but showing that it is a good one to use and that most people want to use it.

media type="custom" key="7302289" This type is also a brand ad. It is illustrating that most people want to chew layers gum because the people in the commercial think it's delicious. It is showing only one brand in the commercial and that would be the layers gum. This ad is targeting everyone pretty much because in this commercial it shows people of all ages wanting the gum. The hook is them saying, "layers and layers and layers of flavor" showing that it's a tasty kind of gum. This commercial is successful because it is showing that no matter your age, you want the gum. They did a good job at portraying that in this ad.

=**Informative:**=

[] This type of ad is an informative one. It is informing you about chapter thirteen of the debt plans. Peter Francis Geraci, the attorney, does an okay job of explaining and informing watchers about the chapter thirteen and what it can all deal with. This is probably targeting older adults who may be in trouble with debt. The hook of this commercial is when he says "Get one lower payment for all debt and stop creditors now" which i thought was a good way of getting the point across but I do not think this commercial was successful. I think that because he is kind of boring and has a monotone voice so he's not really expressing how he feels and is acting like he doesn't want to be informing you about that. That's not a good thing because then watchers will just want to change the channel because they will be so bored.

media type="custom" key="7388333" This car commercial is informative because it is informing you of all of every important thing that the car has to offer. It is telling you all of the good things about the car and the new features it has compared to other Lexus’. This commercial is probably targeting teenagers or adults who can drive and are looking for the right car to buy. The hook is the slogan, “it isn’t real performance, unless it’s wielded with precision.” This commercial is successful because it makes the car look really good which could and will make people want to buy it.

=**Comparative:**=

media type="custom" key="7302985" For the PC verses Mac commercial they are comparing these two products and clearly showing that the mac is more reliable than the PC so people should buy it. It is comparing these products because they want people to choose the mac over the PC. This commercial is targeting anyone who is interested in buying a new computer or are looking for new computers to buy. This is successful because the ad is clearly comparing these two products and showing how much better the mac is than the PC. It does a great job of showing how reliable macs are. media type="custom" key="7388189" For the comparative ads, the Bounty commercial does a good job because they are comparing two products and showing that one is better than the other one. This is targeting parents who may have children that make messes or just anyone who wants paper towel. I think this commercial is successful because they are clearly showing that the Bounty paper towel is better than other comparing brands. The hook is the jingle; "The quilted quicker picker-upper, bounty!". People could easily want to buy the Bounty paper towel after watching that commercial. This is successful because it does meet all of the requirements and it's showing why people should buy that type of paper towel, so yes, it is successful.

=**Defensive:**=

media type="custom" key="7388463" This commercial is an example of a defensive ad because it is showing that after the Eureka Air Speed was being compared to, now they came back with an amazing defensive ad showing that the new Eureka Air Speed is the way to go. This is probably targeting someone with their own house or apartment, or anyone in general who has something to vacuum such as a maid or a cleaning lady. They are showing that it obviously works better than other vacuums and their slogan is “The new Eureka Air Speed cleans carpets better”, which is the hook in this commercial. They have a catchy slogan which could make a person interested in wanting to buy it which is why I do think that this commercial is successful.

media type="custom" key="7388585" This commercial is defensive because it is showing that the pepsi is getting back at the coke. It is showing that even a long time ago people choose pepsi over coke because it leads to a “better result” so to speak.This commercial is targeting anyone because by the looks of it anyone can drink soda. The hook is the little boy trying to decide which stand to go to; the pepsi or the coke, because it grabs your attention and makes you want to keep watching to see which one he ends up choosing. Then, finally after a couple times of looking from one to the next, he chooses the pepsi. This commercial is successful because it shows people that pepsi is better than coke and that even so long ago people would rather have pepsi.

=**Persuasive:**=

media type="custom" key="7388651" This stride gum commercial is persuasive because it is showing a guy spitting out an old piece of gum for a brand new piece meaning he liked it the first time so he just wants more and more of the flavor and wants the watchers to try the gum.This is targeting anyone at any age who likes to eat gum.The hook is the guy walking outside to an animal running into him making him spit out the gum for a new piece and the hook is also their slogan, “spit out your stride gum and chew another piece, already”. This is not very successful because it’s not really saying why you should chew stride gum.

media type="custom" key="7388707" This snuggie commercial is persuasive because it is showing you all of the good things about the snuggie making one want to buy it. It is showing how good the product is and how more people should have one.This is targeting anyone no matter your age because in the commercial it shows a little girl using it and an old lady so just anyone. It is also showing that whether you are young or old, you can still use the product. The hook is “now you can do what you need to and stay totally warm with the snuggie” to get people to want to buy it. This is successful because they are really making people want to buy the product by saying how nice it is.