B1+Morgan+S

1. Brand media type="custom" key="7302847" This gatorade commercial is a brand commercial, because it advertises for the brand alone, not for a specific product. It is targeting teens, and athletes in general, convincing them that they will be better athletes if they drink gatorade. The hook to this commercial is an attention graber, showing the viewer different scenarios and amazing accomplishments to show how good you can be with gatorade. This commercial was succesful, because it makes the viewer want to get up and drink some gatorade media type="custom" key="7302983" The huggies commercial is a brand commercial, because it doesn't advertise on a specific product in huggies, it advertises all huggies diapers. It is targeting mothers, showing them how absorbant the diapers really are. The hook to this commercial is the humor used, not only getting the point across,but making the viewer laugh in the process. This was a succesful commercial, because not only was it humerouse, but it got the point of the product across 2. Informative [] This is an informative commercial, because it teaches the viewer about the product. It targets woman, showing a thin young lady wearing them. The hook is the cartoon figure proving how you can look skinnier in this product. This commercial was not succesful, because although it got the point across, it was pretty boring and wouldn't have caputred by attention. [] This diaper commercial is an informative, because it informs the viewer on the absorbancy and stretch of the product. It targets parents, bringing up a common and unpleasent scenario that does happen with diapers. The hook is the humor involved in the beginning, catching the viewers attention with something that has probably happened to them if they are a parent. This commercial is affective, because it utilizes a commen problem with diapers and proves why this will not happen with this diaper. 3. Comparative media type="custom" key="7328401" This commercial is a comparative, because there are two products, and the Whittaker product comes out on top. It targets anyone who previously bought the product it is compared to, showing them that Whittakers is much better.The hook is the slogan at the end, keeping the product stuck in your head. This commercial is unsucesful, because many of the facts mean nothing to me. I could care less how much coco was in each. [] The bounty towel commercial is a comparative, because it compares bounty to generic brand papertowels. It targets moms who like to keep their house clean, showing them how much absorbant and how much cleaner your counters can look with bounty. The hook is the slogan at the end of the commercial. This commercial is affective because it appeals to cleanly mothers who would most likely buy the product.

4.Defensive media type="custom" key="7387713" This Tom Barret ad is defense, because Scott Walker is coming back at Tom Barret, and saying that what he previously said was untrue. This targets all Barret fans, who believe that Tom Barret has made jobs for Wisconsin. The hook is the dreary music and Barret pictures the slogan at the end repeating that we can't trust Tom Barret. This ad is affective, because it make the viewer dislike Tom Barret. media type="youtube" key="mw6ljcseeZU?fs=1" height="260" width="403" This commercial is defensive, because Tom Barret is retaliating from the Scott Walker commercial that calls him a lier and doing the same thing. It targets Scott Walker fans, telling them that he cannot be trused. The hook is the slogan at the end saying that Scott walker can not be trusted. This ad is unsucesful, because it says nothing about the opposing representitive, Tom Barret. It just speaks about how bad Scott Walker is. 5. persuasive [] This diet Pepsi commercial is persuasive, because it doesnt provide any information about the product, but just plays upon the viewers emotions, telling them that diet Pepsi will make them feel better. It targets young people with problems, telling them that diet Pepsi makes everything better. The hook is the slogan at the end " The Choice of a New Generation." This commercial is succesful, because everyone has problems, and this commercial seems as if diet Pepsi can take them all away. [] This commercial is a persuasive, because it doesnt provide any information about the product, but plays with the viewrs emotions, showing them how cool the product is. It targets children, using space to play up the coolines of this product. The hook is the cool music planning and the talking dog, really grabing the viewers attention. This commercial is succesful, grabing both boys and girls attention and making them think they are cool if they eat planet luch.