A1+Collin+S

=**Brand**= media type="youtube" key="Pp5dZZBKTXQ?fs=1" height="385" width="480" =**Informative**= media type="custom" key="7372207" [] This is an informative ad because it explains and tells about the product by trying to get anyone with muscle pain to use their product by using the mans voice as a hook. In doing so this commercial is not successful because it is to long and must people don't want to watch something so long. =**Comparative**= media type="youtube" key="BqJpXQF70GU?fs=1" height="385" width="480" [] This is a comparative commercial because it compares Allstate's insurance to Geico's by the hook being the narrators voice. This commercial is trying to target people who would be buying auto insurance, but is is not successful in doing so because it doesn't give any facts or clarification. =**Defensive**= =media type="custom" key="7315199"= [] This commercial is defensive because the person would rather buy 2 coke's to get 1 Pepsi and he walks away leaving the coke's by the soda machine. The hook in this commercial is when the boy stands on the two coke's to get one Pepsi and it is trying to target people who drink Coke rather than Pepsi. Watching this commercial it is successful because it is humorous and it is memorable. =**Persuasive**= =@http://www.poptent.net/media/14266= This is a persuasive commercial because it shows someone using the product and it shows that it works good be example. Watching this video it is trying to target people who do laundry to use their product and the hook is the music in the background. This commercial is successful because it shows that "Bounce" is the best option for drying clothes by someone's experience.
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 * This is a brand ad because it shows multiple professional athletes all wearing Nike and the only words it says is "Just Do It", which is the Nike slogan. The hook is using many different professional athletes and the slogan is when they say "Just Do It". This commercial is trying to target sports fans who would buy anything Nike and it is a successful commercial because it shows many great athletes wearing Nike, which implies that others should too.**