Comercials+Cody

1. Brand: []

The way that this illustrates that this is a brand comercial is that at first the commercial doesn't directly advertise any product in specific but it does advertise the brand. The commercial is primarily targeting kids and parents. The commercial was most likely successful during it's time period but during today's time period

2. Informative: []

The way this commercial illustrates information is that they say that there insurance company doesn't work with other industries. This ad is targeting anybody that needs or wants insurance so generally 18+. The targeting hook is them subtly implying how they won't rip you off with there insurance and how you generally actually need it. This commercial generally would be successful because there isn't anything signifigantly wrong with it, but it probably won't win any rewards because while it is solid it is also very generic.

3. Comparative: []

This commercial compares Pepsi and Coke and then says Pepsi is "statistically" better than coke. The advertisement is targeting any consumer that drinks soda. Pepsi's advertisments hook is that more people choose Pepsi over Coke. This commercial could be potentially realy successful for a consumer but the major issue with this is that it doesn't give any proof on the statistics it is trying to tel the viewer.

4. Defensive

This commercial is defending Russ Feingolds position in the politcal race for Wisconsin governor in the 2010 elections. The advertisement targets anyone in voting in the 2010 election. The hook of this advertisement is that he is saying that Ron Johnson only supports the rich while Russ Feingold supports all social classes.

media type="youtube" key="8YTLpi6J1ro" height="390" width="480" 5. Persuasive: This advertisement attempts to make the viewer feel excited both by the music and motions the silhouette is doing. The advertisements music tries to target young adults and anybody a fan of the type of music used in the commercial. The hook that is being used is that the music attempts to excite the listener. This commercial is extremely effective considering the music is very popular.

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