A1BeckerComm

5 types of commercials

brand http://www.retrojunk.com/details_commercial/1527/

This is a brand commercial because it doesn't say anything about one product, it just shows many big time players, then at the end says nike, this makes the people think that all the big time players use a nike brand shoe. This ad is trying to make its brand look good, its hook is all the good players supporting Nike,I think this ad is successful, because it makes you feel like Nike is supported by all the big time players.

informative http://www.retrojunk.com/details_commercial/25816/

This is informative because it shows the car and what its capable of doing. It shows its best traits and informs the viewers that it is really good at driving in harsh conditions. This ad is highlighting all the features the van has, its hook is comedy when it shows the lake that is actually a puddle, I think this ad is successful because the hook makes you think the car is really good.

comparing http://www.retrojunk.com/details_commercial/27070/

This is a comparing ad because right away in the beginning it mentions how this product cleans way better than any other cleaner. Its hook is showing how much better their product is than the other ones, its goal is to make people want their cleaning products. I think this is successful because it makes you think their products are the only good cleaning products.

persuasive http://www.retrojunk.com/details_commercial/27069/

This is persuasive because it shows you that this product will make your life way easier and its the only type that can do what it does. 'the purpose of this ad is to show that this vacume will make your life easier, the hook is showing the kids to relate it to your life. I think this is a successful ad because it makes it relate to real life, and makes you feel like you need it.

Defensive http://www.livingroomcandidate.org/commercials/2008/fundamentals

This is defensive because it shows one person doing nothing but ripping on the other one, hes not doing anything to promote what hes doing, just trying to make the other person look bad. The goal of this ad is to make peole not want to vote for the other person, the hook is replaying the words of his opposite opponent. I think this is successful because it makes you not want to vote for one person.