B4+Kyle+H+Commercials

http://superbowlads.fanhouse.com/2011/volkswagon-darth-vader-kid/ This commercial is persuasive because it uses music and humor to get your attention instead of information and comparing. The ad is targeting people in search for a new car and maybe people with kids. The hook is when you here the Darth Vader's theme music from Star Wars and you see the kid in the Darth Vader costume. I think it is a successful commercial because it made me laugh and it was the #1 super bowl commercial of 2011.
 * __Persuasive__**

__**Informative**__ http://superbowlads.fanhouse.com/2011/paramount-thor/ This is an informative commercial because it shows you what the movie is about and other information. The ad is targeting movie lovers and Thor fans. The hook is when you see the hammer because that's when you know it's Thor. I think it is a successful commercial because it makes me want to see this movie.

__**Brand**__ http://superbowlads.fanhouse.com/2011/volkswagon-black-beetle/ This is a brand commercial because they don't talk about the product, they just show that it's a Beetle by Volkswagen. This ad is targeting people looking for a new car. The hook is the animation of the beetle and it surprises you at the end that it's actually a Volkswagen commercial. I don't think it is a successful commercial because it doesn't explain the new features and you don't even get a good look at it.

__**Comparative**__ http://www.viddler.com/explore/engadget/videos/550/ This is a comparative commercial because it compares Mac with PC. This ad is targeting people looking for a new computer. The hook is when you see the same people from every other Mac commercial. I think it is a successful commercial because it shows why Macs are better than PCs.

__**Defensive**__ media type="custom" key="8871032" This commercial is defensive because other car insurance commercials are saying they are better than Progressive so this is defending that. The ad is targeting people looking to save money on car insurance. The hook is when you see Flo because she is in every Progressive commercial. I don't think it is a successful commercial because it is supposed to be funny but it's not.