Jake+Broge

__**Brand:**__

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The Folger's brand and jingle has been a very popular one throughout my youth and the catchphrase, "the best part of waking up, is Folger's in your cup" is a timeless classic jingle that you can never get out of your head.

__**Comparative:**__

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The Slim Jim ads were always in your face and this specific ad compares the intensity of the Slim Jim to the antacids.

__**Informative**__:

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By using a big celebrity of the time such as Mark-Paul Gosselar to inform teenagers of the use of drugs and alcohol is moving and grabs children's attention.

__**Defensive**__:

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The supporters of Tom Barrett realeased an ad bashing Scott Walker's decision making and his unethical practices forcing Walker's campaign to defend such claims.

__**Persuasive:**__

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By drinking Gatorade, the commercial leads you to believe that you could play like the greatest basketball player of all time, Michael Jordan.