B1+BB

**Brand Commercials**
Nike- This video was a brand video because it was for nike which is a brand. This ad is targeting anyone who wears shoes pretty much but mostly people who are in athletic sports. The hook is having a whole bunch of people using the shoe and having fun. I think this commercail is successful because after watching it i thought that nikes were pretty good shoes. []

Proactive- This video is a brand video because it is for proactive skin care. The ad is targeting anyone who has bad acne and really doesnt know who to deal with it anymore. The hook is that they have a celebrity saying that they had acne so then making them seem like they are normal people. I think this commercial is successful because they have people on the ad who have succeeded with this product.[]

Informative
Chia Pet- This is a informative commercial because it informs you on what the chia pet does and how it is used and stuff like that. The ad is targeting everyone really, but kind of more people who like to plant but want to stay indoors. The hook is that the chia per looks very cool and because it looks cool then people want to buy it. I think this commercial is successful because i bought a chia pet because i saw the commercial when i was younger, also it has a catchy song.. ch-ch ch-chia[]

Clapper- This is an informative commercial because it informs you how the clapper can help you in your daily life and how easy life can be. It is targeting mostly older people who are too weak or lazy to go turn of the light across the room, so instead you just clap. The hook is showing how it works over and over again. I believe the commercial was successful because in now-a-day America nobody wants to get up and turn off a light so clapping is just so much easier. which is kind of sad.[]

Comparative
Burger King- Edward vs Jacob- This is a comparative video because it is comparing the two characters Edward and Jacob from the movie series twilight. It is targeting young teens who watch the twilight movies and eat at burger king. The hook is using a popular book and movie series as the main idea. I think this commercial was very successful because there are so many people who are obsessed with twilight. [|www.youtube.com/watch?v=mrQ3hr1GYvw]

Coke vs Pepsi-This commercial is comparative because it is comparing the two drinks 'coke and pepsi' and they are arch rivals. It is targeting people who drink a lot of soda so mostly younger people. The hook is using a product that most people have an opinion about. I don't think this commercial is successful because i believe that coke and pepsi taste exactly the same so there is no point in comparing.[| www.youtube.com/watch?v=EMo6o0BtFG8]

Defensive
Obama- This commercial is defensive because it was for a political campaign, which are always defensive. The ad is targeting young democratic voters of america. The hook is being mean to other candidates to make yourself look better. I don't think this commercial is successful because anything where you bash on another person doesn't seem to make everyone happy and generally you will have a lot of people not on your side.[|www.youtube.com/watch?v=UPy7RnHwvmA]

Persuasive
2010 Toyota Prius- It is persuasive because it is making the car sound all perfect and wanting you to buy it. It is targeting drivers around the world. The hook is making the car look perfect and not using any of its flaws. I think it is successful because from what you can see the car looks fantastic and everyone would want to buy it.[]

Geico- This is persuasive because it is trying to convince you to use this company instead of the others. It's targeting everyone who is known to ever use geico or something like geico. The hook is having a funny pig in the commercial to make you laugh and think that you should get this because it has a funny pig. I think it is successful because i really like the funny pig and I'm sure other people did too so they probably bought it.[|www.youtube.com/watch?v=8F_G2zp-opg]