B2+Bentley

Brand - This would fit in the category of brand because it doesn't show you just one product, but rather shows you the brand of Nike itself and focuses more about Nike the brand than one certain product. It is also trying to portray that with Nike products, you can do stuff like that in the video.

@http://www.retrojunk.com/details_commercial/1527/

Informative - This would be considered informative because it tells you everything about the product. What's in it, why it works, and what those chemicals do for your body.

@http://www.thecoca-colacompany.com/dynamic/press_center/avcenter.html?assetId=56761&assetTag=advertising

Comparative - This is comparative because it shows you a test that they did between themselves (Pepsi) and their leading competitors (Coke) and comparing themselves to Coke and showing that people prefer Pepsi over Coke.

@http://www.retrojunk.com/details_commercial/54/

Defensive - This at first seems more like a comparative at first but it could also be considered defensive because right before this commercial, Coke had came up with the Coke Zero and commercials for them which makes this Pepsi Max defensive because it is defending Pepsi Max to Coke Zero

media type="youtube" key="EBXlUcxmu7M" height="315" width="560"

Persuasive - This could be persuasive because it shows you the facts about the Sub and also shows the bad facts about other companies. It also shows you that their product is much better than others and their product has all these good features trying to persuade you to buy it.

@http://www.retrojunk.com/details_commercial/26146/