A1+Jessica+W

=Brand:=

@http://www.nike.com/nikeos/p/nike/en_US/video_wall?guid=2bd859f6-adab-696c-1e86-61ca40b433de_id1372989

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The first type of ad I found was the brand. The commercial that I chose was about Nike. In the commercial it talks about one of the thing Nike supports, which is Livestrong. Livestrong is one of the many things that Nike supports. Nike is a company that makes many things. When someone says Nike you don't name off all of the things that Nike makes or everything Nike supports, you just know what they are talking about by the name or brand. This commercial is just one of the many that Nike makes to help support one of their items or collections more. This shows that for Nike you remember the brand or name, not the product. This ad is targeted at people that usually like Nike and the Livestrong collection, or people that like to bike as well. An attention grabber in this commercial is that Lance Armstrong is in the video. When you put a famous person in a commercial people tend to want that service or good more. Another hook is that he is biking, so a biker watching this would get more interested. I think the commercial is very successful. Any Nike commercial is successful. I think this one is successful in its own way. It makes the message very clear that it is trying to send, which is buy from the Livestrong collection. It also made the people who it was targeting want the product. The commercial was very effective. It made even me want to buy from the Livestrong collection, and I am not a biker nor do I wear anything from the Livestrong collection.

=Informative:=

@http://www.youtube.com/watch?v=XFEa26NR7VI

The next type of ad I found was informative. The commercial that I chose for this was the Peter Francis Geraci commercial. This illustrates informative because, that is all this commercial does. It only teaches you about the services of Peter Francis Geraci. This ad is targeting people that are in debt. The hook in this video is his obnoxious voice. Also, he is a celebrity in his own way. His face is one you recognize so you can consider him as a famous person as well. I don't think this commercial is successful. It is truly annoying. If I was in debt I would not go to Peter Francis Geraci because, his commercial is so boring that i cannot pay attention to any part in it. To me, it doesn't seem like he gets many customers. =﻿Comparative:=

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The next type of commercial I found was comparative. For comparative I chose to do the commercial about Verizon. In this commercial Verizon compares the maps between Verizon and At&t. The person with the better map was Verizon saying it had better 3g coverage. This ad is targeting anyone that is either buying a new cellphone, or looking to switch phone plans. The attention grabber is that the Verizon map has a lot of coverage. I think the commercial is successful. People that are watching and wanting to get a new phone or plan will think that Verizon is better because, they have a lot more coverage. So, they will want to buy from Verizon.

=Defensive:=

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The next type of commercial was defensive. For this commercial I chose to use At&t. This commercial illustrates defensive very well. It shows how since Verizon came out with the commercial downing At&t, At&t was going to do the same thing to Verizon. It went into defense because, Verizon made At&t look like a bad company so they lost some customers. At&t came back and made Verizon look bad. This ad is targeting the same thing as Verizon, people who are getting a new cellphone or looking to get a new phone plan. One hook in this video is the famous Luke Wilson. I think the commercial is successful in some ways. By showing everything At&t has for 3g that Verizon doesn't makes it seem that At&t is amazing. Which I have an At&t cellphone and it is very fast 3g wise. The ending gives you a good laugh as well.

=Persuasive:=

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The last type of commercial I looked for was persuasive. This commercial is very persuasive. It doesn't provide information or comparisons. It makes the consumers want the product. It also plays upon the consumers emotions and makes the product as desirable as can be. This ad is targeting anyone looking to get something to listen to music with (Runners, bikers, etc.). Most people either get an iPod or MP3 player. iPods are becoming more and more popular. They are really nice to use while working out, sitting in a long car ride, etc. One of the hooks is that a famous person is in it. The famous person is Eminem. Another hook is that he is singing. I think all of Apple's commercials are successful. This one is successful in its own way. Since it has a famous person using the iPod it makes people want it more. Also, since it doesn't really give comparisons or information and just has a good jingle it makes it more fun to watch.