A1+Conrad-Comm

http://www.coca-cola.com/en/index.html 1. Brand commercial 2. It just advertises Coke as a whole, not a single, individual product of Coke. 3. The ad is not really targeted to any one group, it's more of an "all ages" advert. 4. Unlock the happiness 5. I think that it is successful 6. because it has all the elements that a good commercial needs.

http://adland.tv/commercials/skittles-touch-dr-cyclops-2012-30-usa 1. Persuasive commercial 2. It advertise just the skittles themselves as being very good and desirable, but it does not advertise the product itself: ex: flavors, packs, sizes, ect. 3. It is more targeted towards kids and the immature, adults and elderly would not find it very good. But it is advertising candy, so it makes sense. 4. Retire the Rainbow/Taste the Rainbow 5. For it’s age group, it is very successful 6. because it is funny and interactive for kids, it makes them pay attention and remember your product.

http://www.youtube.com/watch?v=1-tqggM4q7A 1. Informative commercial 2. The boards that the people open up show off all the new features of the new car, informing the public of the new features on the vehicles. 3. It is targeted more towards college students, because they are the ones probably looking for cool cars and the commercial kind of has a fun theme to it. They would need to be at least 16 to be able to have a car in the first place, but they would probably not buy a new car for their first car ever. 4. The Ford Fiesta Is Here: Drive One 5. It is successful to get the word out about the product. 6. Because of all the visuals, it was easy to read and see and it got out the message that it want to get out.

http://www.youtube.com/watch?v=DijFob8vxgI 1. Comparative advertisement 2. It shows the kids preference to pepsi over coke, and how he thinks that pepsi is much better. 3. It' is targeted to everyone, not one age group. It has a kid in it, but that does not narrow it to children. 4. The Joy of Pepsi 5. In showing Pepsi is better than coke, yes. But not really informative in the product at all. So I don't think that it is. 6. Because it does not tell too much about the product at all, if you didn't know what coke or pepsi were, you wouldn't get it at all

http://www.youtube.com/watch?v=b4BOlTrA4Gs&feature=related 1. Defensive commercial 2. It shows Scott Walker defending against the lies of the other candidate. 3. It is targeted to the adults who can vote and can understand the voting process. 4. Make a difference, not make stuff up 5. It is a successful 6. Because he fights effectively against the lies of other candidates that the voters might believe to be true.