B3Greenwood-Comm

1. Brand: Remember the brand not the product. (Nike)

[|http://www.retrojunk.com/details_commercial/26417/]

The reason that this is a brand commercial, because they are not specifically focusing on one certain product that they made but just a commercial about a brand.

2. Informative: Teaches you about the product. (Infomercial is a type, but not the only one.) Examples how certain anti-lock brakes work, special features of product, medical and car and dental often are this type. Some political ads take this approach.

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Informative commercial because they are informing viewers about their medical health care; which was dental as specified in the informative description above.

3.Comparative: Coke vs. Pepsi compares 2 or more products with the one who paid for the commercial coming out as the better choice. Again political ads may use comparisons of candidates and their platforms.

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In this commercial they talk about how there is "no other candy that is crunchier than BB" basically comparing their new product against the rest of the candy available in that current specific date.

4.Defensive: Losing product from comparative comes back with an ad that rebuts what the comparative claimed they were bad at. Political ads do this a lot and can become attack ads in their defense.

[|www.youtube.com/watch?v=cP2NRek7m6E]

This commercial is trying to help and gain back customers from their lack of expertise on pizza. They are trying to gain back reputation after years of criticism and explaining that people need to try their new and improved pizza.

5. Persuasive: Don't provide information or comparisons but instead play upon the consumer's emotions to show the product as desirable and emotionally satisfying. May use humor or music to get people's attention. Car ads, alchohol, cigarettes, Apple computer, athletic stuff.

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Last but not least persuasive, this commercial is a persuasive commercial because it shows how satisfying milk can be while eating food. It also uses humor in the sense that the guy drank the girl's milk and then filled it with water to hide the evidence, but then the boyfriend saw him. It also tries to show that nothing is better than drinking a glass of milk in certain situations.