Patrick+McCoy

There are 5 different types of commercials...

1) Brand

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Brand commercials are just ways of getting their company name out there into the public. This is simply just promoting their brand. They are trying to get you to remember their name instead of the product. This commercial is talking about how well AT&T covers the nation and doesn't talk about any of their products.

Informative

media type="youtube" key="NY4IFmO6oPU?fs=1" height="385" width="480" Informative commercials are commercials that will inform you about their product or brand. This particular commercial is informing teens that drugs are extremely harmful and shouldn't be used under any circumstances. That is why this is an informative commercial.

Comparative

media type="youtube" key="wAP2yVsgI6c?fs=1" height="385" width="480" Comparative commercials are commercials that are comparing two different brand products against the other. In this case, the creators of Pepsi are saying that people prefer Pepsi over Coca-Cola as seen in this commercial. The boy buys two cokes to reach the pepsi button!

Defensive

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AT&T is trying to get their customers back by releasing two anti-Verizon ads. They were hurt when verizon constantly compared their coverage theirs. So, they did something about it. Defensive commercials are basically a company trying to get back at their competition who told consumers that their product was better than someone elses.

Persuasive

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McDonalds is trying to reach out to your heart in this commercial. They don't say anything bad or tell anything about their product, they're just persuading you into buying it. This can be done by emotion to senses to making thier food look good!