A1+Moroder+Commercial

Comparative - [] -This is a comparative comercial because of the fact that it showed what Mr. Clean can do ad what all other products with the same goal are able to do. Obviously, Mr. Clean is the best as portrayed in the commercial. This ad was targeting adults, who clean up messes made by chldren trying to make them want to buy the product to make claening easier and more efficient. The hook in this commercial is that the man and how he is like cool looking and the jingle or song because it gets the viewer watching the video. I think that the commercial was succsessful in many ways because of the fact that it grabbed your attention as a viewer and the song was kind of catchy. Also because of the fact that there product could be useful to many people in the public and therefore they are just pubicicizing it.

Persuasive - [] -This was a persuasive commercial because it simply persuaded the viewer to automatically want play-doh. It made the viewer feel like it was one of a kind and they just had to have it. This strategy most likely worked because this commercial was intendd for little kids. Little kids are the ones who like to get there hands on stuff and make stuff. That is what play-doh is for. The hook in this particular commercial was the song and all the different examples of what a kid can do with play-doh. I thought that the commercial was succsessful because it definately made me want play-doh and it certainly would have left kids asking there mom's for play-doh.

Brand - [] -This commercial was a brand commercial for the fact that it did not focus on selling one specific car but on making the entire brand of acura bigger. This commercial was intended to future car buyers of acura cars. the attention grabbe rin this commercial was all the different cars that showed up and also the information that was being presented through the man's voice. I do not think that this ad was very succsessful because it did not grab the attention of people at the begining. also it seemed to be kind of plain throughout.

Informative - [] -This commercial was an informative commercial because it informed the viewer on what is so great about the product and how it happens. This commercial was targeted at the daily and usual household who needs an efficient vaccumm to help them clean up. There were many hooks in this commercial. One being that the music was playing right from the start. Another would have been that the kid was on rollerblades and eating ice cream which is a talent not many of us can do. Therefore it would have gotten people watching. I think that the commercial worked for what it was trying to do because at the end it somewhat compared itself to other top vaccumm companies. That is what made it worthwhile to me.

Defensive - [] -This commercial was a defensive commercial because it was used to defend the ideas of Barry Goldwater. He ran up against Lyndon Johnson. Barry said, that there needed to be something done now and since Lyndon had been in office previously due to the death of John Kennedy that could be a possible diss to Lyndon because he was saying that he had not done the things that needed to be done. This was intended for all voters in the 1964 presidential election. The attention grabber was all the things going bad in the world at the time. Lastly i do not believe that this was a good Commercial because it did not really grab the viewers/voters attention and therefore everyone did not stick around to here what he eventually had to say.