A1+Beattie-Comm

Brand Commercial:

@http://www.retrojunk.com/details_commercial/27071/

Burger King- Have it Your Way (1997)

This particular commercial is a brand commercial, it is a brand commercial because it is strictly about Burger King and what they can offer to their consumers. It doesn’t have any other competition or anything else other than Burger King. The ad is most likely targeting people who are fussy about their food and what to be able to decide what they want on their burger. By being able to choose what you want yourself it attracts more people. One thing that really hooks the viewers would be the saying, “Have it Your Way” and how they use the camera to make the food appealing to consumers. I believe this commercial was once successful, but it probably wouldn’t be successful in 2012. This is because the advancement in technology people are now able to do much more with advertisements.

Informative Commercial:

@http://www.retrojunk.com/details_commercial/26424/

Ford Probe GT- Motor Trend Car of the Year (1993)

An example of a informative commercial would be this particular commercial, this is an informative commercial because it is telling you a little bit about the Ford Probe GT. Also that it is the Motor Trend car of the year, well in 1993. This ad would target men mostly because they enjoy cars. Also it targets many others because they want the cool thing and having the car of the year is something pretty big, this attracts many people. One thing that probably hooked the viewers would be how they choose to drive the car, it looked fast and sleek and something that many people probably desire. Also they mentioned that it was the Motor Trend car of the year quite a bit. I believe that this commercial is successful but there are things that they could have done differently. I feel that they didn’t quite give enough information about the car, only 2 or 3 facts. Overall it was a successful commercial though.

Persuasive Commercial:

@http://www.retrojunk.com/details_commercial/27017/

All Sport Drink- 2020 Olympics (1990’s)

This particular commercial is an persuasive commercial about All Sport Drink, it is a persuasive because it makes the viewers want the product. Or at least makes them think about it afterwards. This commercial persuades people because it shows people with a lot of strength or speed while being in the Olympics then they drink the All Sports Drink to help them preform. This ad is targeting athletes, when it shows these people playing well in sports it makes the athletes want to drink this to help them perform better. Something that hooks the viewer would be the way they show the person drinking All Sport at the end. Also it says that not only does the drink quench your thirst but it also helps your body revive, with the vitamins and carbohydrates. I believe that this commercial is successful because it is very good at making you think about wanting this drink to perform, in other words it is very persuasive.

Defensive Commercial:

@http://www.livingroomcandidate.org/commercials/2008/fundamentals

Barack Obama- Fundamentals (2008)

This commercial is a defensive commercial it is this type of commercial because it is using words that John McCain had said and repeated them over and over again to prove that he wasn’t fit to be president. This advertisement is targeting people all over the nation who were going to vote for president. With these types of commercials we see that one person usually attacks what other people say and use their own words against them. This time shortly before the Dow Jones had a major crash, it was recorded that John McCain said, ‘the fundamentals of our economy are strong’. Which is repeated throughout the commercials many times. This was for people to try and believe that he was not fit as a president. This saying is the hook as well. This commercial along with most defensive commercials are successful because it makes you stop and think about what they are saying. This is a good defensive commercial.

Comparative Commercial:

@http://www.retrojunk.com/details_commercial/26870/

Little Caesars Pizza (1996)

This is a comparative commercial because it is comparing one brand (Little Caesars) to another (Pizza Hut). The ad is targeting families and probably college kids, they are advertising that you are getting more pizza for a relative similar price to other companies that don’t offer as much. Their hook is that the pizza is much larger than the pizzas of the other companies that they are competing against. I believe this commercial is successful because it is wisely using prices and amount to sell their product while comparing it to that of others.