B1+Jesse+Beutler

Brand: Remember the brand not the product. Mrs. Field's, Nike, Mobil, Sprint media type="youtube" key="EnUKurl7Fog?fs=1" height="421" width="640" media type="youtube" key="jat0ZNvyMIM?fs=1" height="421" width="640" Informative: Teaches you about the product. (Infomercial is a type, but not the only one.) Examples how certain anti-lock brakes work, special features of product, medical and car and dental often are this type. Some political ads take this approach. media type="youtube" key="X8Sq25eToVo?fs=1" height="421" width="640" media type="youtube" key="tAxV5psuW5Y?fs=1" height="421" width="640" Comparative: Coke vs. Pepsi compares 2 or more products with the one who paid for the commercial coming out as the better choice. Again political ads may use comparisons of candidates and their platforms. media type="youtube" key="06NXxd_qrtQ?fs=1" height="515" width="639" media type="youtube" key="RMExLKHUyg0?fs=1" height="519" width="672" Defensive: Losing product from comparative comes back with an ad that rebuts what the comparative claimed they were bad at. Political ads do this a lot and can become attack ads in their defense. media type="youtube" key="yqqTKQhBsSs?fs=1" height="520" width="672" media type="youtube" key="HcQ7hwRhKIs?fs=1" height="390" width="672" Persuasive: Don't provide information or comparisons but instead play upon the consumer's emotions to show the product as desirable and emotionally satisfying. Car ads, alchohol, cigarettes, Apple computer, athletic stuff. media type="youtube" key="KdY5vDTJTME?fs=1" height="391" width="672" media type="youtube" key="cKoLp_lGo14?fs=1" height="391" width="672"