B3SoroushBesharatAD

1. Brand [] This commercial is trying to have the viewer remember the "click clack" and that it is directly associated to the Under Armor brand. The hook is the repetition of the "click clack" and the intended audience is serious athletes of any sport, not just football. The commercial is successful because it uses the football players to make everyone want to be like them, and therefor have Under Armor products.

2. Informative [|Pregnancy Test] This is an informative ad because it lets the woman know about this new pregnancy technology that is very high tech and accurate. The hook is that it is very spacelike and makes people pay attention to it. The intended audience is women who want to be positive about whether they are pregnant or not. This commercial is successful, because women who don't want to be pregnant will spend a little more money to get an accurate answer, and there is no other way of knowing if you are pregnant or not as quickly other than going to the doctor.

3. Comparitive [|Gillette: World's Scariest Shave - National Commercial] This is comparative because it shows how the Gillette Pro Glide razor gives you a cleaner shave with less cuts than the other leading razor. It shows how the other razor cuts a diver under water and the sharks are attracted to him because of the blood. The hook is when the man cuts himself and the sharks come out. The intended audience is all men that have facial hair. The commercial is successful because men do not want to be cut when they shave, so they will spend a couple cents more to buy a razor that gives them a smooth shave and doesn't hurt them.

4. Defensive [] This commercial is defensive because President Eisenhower is defending his view on taxes with facts and evidence. There is not really a hook because it is a very old political commercial, but the intended audience is everyone who is an undecided voter so that they think about voting for Eisenhower. This commercial is very short, but gets the message across, so it is quite successful.

5. Persuasive [] This commercial is persuasive because it uses good music and modern and fun ideas and scenes to get peoples attention and convince them to buy the product because it is cool. There are multiple hooks in the commercial, like when the aliens take the car, and when it goes into a black hole and ends up next to the Mayan temple. The intended audience is very general, but certainly is for people who can afford that car, which is pretty expensive. This commercial is effective because it uses cool effects and scenes with the car in them to make people remember how awesome that car is, making them want to buy it.