A1-BlackleyComm

1. Brand: []
 * The type of ad I found was an old 90's ad for McDonalds. This commercial portrays a "brand" ad.
 * This illustrates a "brand" type of ad, because it focused more on the brand of the product, instead of the product itself.
 * The hook for this commercial would be the Ronald, the mascot for McDonalds. Everyone knows who he is, so they will know who the commercial is promoting.
 * This as is targeting little kids as well as adults. It shows kids that they will always have someone by their side; that McDonalds is a friendly place to go. Also, the "Happy Holidays" at the end shows parents and other adults that this is a friendly place to take your family and children.
 * I believe this commercial is successful. It is different; doesn't show any food from the restaurant. Instead, it targets the "holiday spirit" in everyone, which people like.

2. Informative: []
 * This illustrates an informative type of ad, because it focused more on how the product is made and what is in it.
 * The of ad I am using was an old 1998 "Jif Peanut Butter" commercial. The commercial portrays an "Informative" ad.
 * The hook for the commercial is at the end, when the voice-over says the famous slogan "choosy moms choose Jif."
 * This as targets the moms who buy the peanut butter. They show how much fun the mom can have with their children if they have Jif in there homes. Also, they make sure to say how natural and healthy the peanut butter is, so the moms think the product to be healthy, so they want to feed it to their children.
 * I believe this commercial is successful. It is similar to all of their other commercials, but they did a good job showing the inner makings of the product.

3. Comparative: []
 * The commercial is by "Nuprin" from the late 80's. This ad is very comparative.
 * We call this ad a "comparative" because the commercial is comparing two or some product; obviously the one paying for it wins.
 * The hook for this commercial was all of the facts about how it is better than the leading brand "Tylenol."
 * This ad targets adults. It shows them that they should pick Nuprin over Tylenol, because it works better, faster, longer, ect.
 * I feel this commercial is successful, because they show that their product is better than the leading brand, in an original way.

4. Defensive: []
 * The commercial is focusing on the "new" Gameboy Color from the early 1990's.
 * We would call this ad "Defensive" because it shows how the game player used to be in Black and White and is "boring" and now it is in color, making it more entertaining.
 * The hook for this commercial is when everything goes from back and white to color. The viewer is confused at first, but then realizes that the boy is in the game and it is turning colorful.
 * This ad targets teens, mainly boys, who play on a Gameboy. They are making these kids feel like they are in the game, and how boring black and white is; and then it turns to color.
 * I feel this commercial is a success, because they get the point across that black and white Gameboy's are boring and the color ones are much cooler.

5. Persuasive: []
 * This commercial is focusing on Campbell's Chicken Noodle Soup from the late 90's.
 * This type of commercial would be referred to as a Persuasive ad. This is so, because it does not say anything specific about the product; just shows it off.
 * The hook would be at the end where the product's name is shown and the background sings "It's so mhmm mhmm good."
 * This ad targets adults as well as children. The children want this product, because it is "warm and comforting", while the parents want it because it makes their child "warm and comforting."
 * I feel this commercial is successful, because they show how the product will effect the person after they use it.