B2+Czerwinski

Brand:

[|http://www.nike.com/nikeos/p/nike/en_US/?&ref=] It illustrates the ad type because it isn't talking about a specific product, it is just showing Nike in general. The ad is targeting teenagers because they are showing Lebron James in the commercial and pretty much all teenage athletes look up to Lebron and pretty much idol him. The attention grabber is Lebron himself, and him training by himself. Yes i think the commercial is successful because it catches your attention by showing Lebron right away, and any teenage athlete will keep watching the commercial when they see Lebron. Teenagers will also want to wear things that Lebron wears because a lot of athletes look up to him and idol him.

Informative:

[] It illustrates the ad type because it is talking about a certain product and it is informing you about it and how it is easier to use than other pregnancy tests. The ad is targeting girls that think they are possibly pregnant. The attention grabber is the slogan used at the end of the commercial that says "so advanced. it's easy." I think the commercial is successful because it makes it seem like a very unique device and people will remember that slogan, and when they are buying products they will most likely buy this one.

Comparative:

[] It illustrates the ad type because it is talking about a pepsi and is comparing it to coke and has a polar bear which is cokes logo. It also shows a polar bear throw away a pepsi for a coke. The ad is targeting teenagers because they drink a lot of soda and it is trying to say that pepsi is the cool thing to drink. Because it shows the pepsi polar bear tanner and cooler than the coca cola one. The attention grabber is the slogan at the end that says "Summer time is pepsi time" i think it was successful because people probably drank more pepsi than coca cola in the summer.

Defensive:

[] It illustrates the ad type because they are talking about the other competitors that have been saying things about her and they are saying they are false. The ad is targeting those that are interested in the current race for governor that is going on. The attention grabber is that they are in a school the whole time and the little slogan that pops up at the end. I do not think it was very successful because she lost the election, and they didn't really show any statistics to support what they were saying.

Persuasive:

[] It illustrates the ad type because they are showing what the iphone can do, and is saying how only the iphone can let you talk and surf the web at the same time. It is saying that it is better than other smart phones that are out there. The ad is targeting those who are looking to buy a new phone, so they will get the iphone. The attention getter is the conversation that the 2 guys are having, it gets right to the point and makes you want to listen to more of it. I think the commercial was successful because it shows that the iphone is really cool and can do some really cool things that other phones can't do.