A1+Otto-Comm

Persuasive video: http://www.retrojunk.com/details_commercial/27206/ This Commercial persuades you by showing "breath taking" images to show what kind of quality pictures Kodak can take, to capture those life moments. This commercial is persuading adults or people who spend a lot of family time together and would want to take photographic memories. The Hook would be the images this commercial shows, such as a happy family or a waterfall. I think the commercial is succesful because it uses fun and cool looking clips of happy people and beautiful scenery to try to sell off their product.

Informative : http://www.retrojunk.com/details_commercial/27170/ This commercial informs the viewer about gas pains that Gas X relieves and how it does it. This commercial is infomitive to the viewer because is give examples with chemicals of how Gas X works. The Hook be a phrase such as to relieve you gas and bloating. I think this commercial was successful in the informative perspective.

Comparative: http://www.retrojunk.com/details_commercial/26029/ This commercial promotes Duracell batteries and compares them with energizer to prove that Duracell outlasts Energizer. This commercial compares Duracell Batteries with Energizer batteries to show which one lasts longer to prove that Duracell is the better choice. The hook would probably be the slogan. I think they were successful in this commercial because they compared the amount of life each one had to show that Duracell is the better choice.

Brand: http://www.retrojunk.com/details_commercial/1505/ This commercial tells the viewer that Coca~Cola is always where fun is and appears to be the best. In this Coke commercial it uses a song and constantly says "Coca-Cola" to get you thinking "Coca-Cola" when you're thirsty. It claims that coke is always at where a good time is, and again sings "Coca-Cola" to get the thought stuck in your head. This commercial was defiantly successful in selling the product by getting a tune stuck in your head containing the words "Coca-Cola"

Defensive: http://www.livingroomcandidate.org/commercials/2008 In this commercial Barack Obama gets defensive for himself after John McCain's attack in 2008. In this commercial Obama uses information to defend himself against the attacks in McCain's attack towards him in 2008. This commercial was successful becuase Obama convinced the country that whatever McCain claimed was false, and Because Obama became president.

http://www.retrojunk.com/details_commercial/26058/