Leah+Commercials

media type="custom" key="8826516" This Dove commercial is a brand commercial since it shows many different Dove products rather than just, for example, one of their shampoos. It targets ladies of all ages who want good hair product because it shows multiple girls who used it showing off their hair. The jingle is the song that plays in the background because it goes along with all of the girls who are showing off their hair and doing different things with their hair. I think that this commercial is successful because girls like to see ladies with beautiful hair and would probably use the product in hopes of their hair looking the same as a result.
 * Brand Commercial:**

media type="custom" key="8826766" This commercial shows the informative type because it shows all of the pros of using a colgate toothbrush. It targets most people because they all want good toothbrushes that will keep you from having cavities. Their slogan is, "For a healthier, full mouth clean," which draws people in because they don't want dirty mouths. I think that this commercial is successful because it makes it seem like this is the best toothbrush in the world.
 * Informative Commercial:**

media type="custom" key="8826310" This commercial shows the comparative type since it tells the pros of the Mac and the cons of PCs. It targets people who want quality computers, for work or whatever else, so that they'll buy a Mac rather than a PC. In this commercial, along with all of the other Mac vs. PC commercials, the jingle is the song that plays in the background, which is commonly used in Apple commercials. I think that this commercial is successful because it makes is very convincing that a Mac is much better than a PC. Plus they use Justin Long to play the Mac, which will draw people in since he's been in other movies.
 * Comparative Commercial:**

media type="youtube" key="VZPjJI0K7Bk" height="234" width="288" This commercial shows the ongoing feud between Verizon and AT&T addressing coverage. It targets teenagers and adults since Verizon wants them to buy their phones rather than other phones. The slogan for this commercial is, "There's a map for that!" to express how much coverage Verizon gets. I believe that this is a successful commercial because it causes people to want Verizon since having a lot of coverage is important with a phone.
 * Defensive Commercial:**

media type="custom" key="8826678" This commercial shows the cool things that you can do with an iPod Touch. It targets people who like video games or teenagers since it looks appealing to have as a toy. The jingle is the music that they play in the background and the slogan that states that it's, "The funnest iPod ever." I believe that this is a successful commercial because all of the cool games that you can play can be just within your reach if you buy the iPod Touch.
 * Persuasive Commercial:**