Commercials

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This Subway commercial would be persuasive. It talks about how the crab sensation sub is really good and you have to try it. They reinterate the fact that a 12 inch sub is only $5 so that is there hook. The ad is targeting seafood lovers and people who like try something different for cheap. I believe the ad was successful because the crab sensatoin sub probably isn't good but they did the best job portraying it to be good, and now I'm considering getting it.

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This ad was Mitt Romney's political ad of 2012. It's a defensive ad, because although he didn't directly say anyone of his opponents name in the commercial you could tell he was trying to set some things straight from what is competition called him out on. The ad is targetting voters and the hook was showing extremely patriotic images throughout the video. I think the ad was successful because he made you feel good about you, your country, and mitt romney.

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The Coca-Cola and Pepsi commercial were comparative. They showed the girl buying a Pepsi first and the second time she came around she bought a Coke and enjoyed it better. The ad is targetting any soda drinker. The attention getter in this ad was the beautiful girl in the beginning because she immediately got your attention. I think this ad could've been better, it showed her buying Pepsi first which will throw off your consumer.

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The commercial was about the new Ford Fusion and the anti-lock brake system and five star safety pick. It's an informative ad because it highlights special features. The attention getter was the intense background music. The target market was probably anyone over the age of 28 looking for a new car. I think the commercial was successful because it kept you interested for the full minute.

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The Nike commercial featured LeBron James showing his individuality and being just who he is and not letting outsiders influence him. It's brand advertisin because they didn't highlight one specific shoe, just Nike as a whole. The hook was "What should I do". The target market was basketball players and other atheletes. The commercial was successful because it was deep, and it made you want to go out and play.