Matt+Cieslak+Ads

1. Brand: Remember the brand not the product. Mrs. Field's, Nike, Mobil, Sprint http://www.retrojunk.com/details_commercial/22195/

2. Informative: Teaches you about the product. (Infomercial is a type, but not the only one.) Examples how certain anti-lock brakes work, special features of product, medical and car and dental often are this type. Some political ads take this approach. http://www.retrojunk.com/details_commercial/26775/

3. Comparative: Coke vs. Pepsi compares 2 or more products with the one who paid for the commercial coming out as the better choice. Again political ads may use comparisons of candidates and their platforms. http://www.retrojunk.com/details_commercial/25964/

4. Defensive: Losing product from comparative comes back with an ad that rebuts what the comparative claimed they were bad at. Political ads do this a lot and can become attack ads in their defense. http://www.retrojunk.com/details_commercial/27071/

5. Persuasive: Don't provide information or comparisons but instead play upon the consumer's emotions to show the product as desirable and emotionally satisfying. May use humor or music to get people's attention. Car ads, alchohol, cigarettes, Apple computer, athletic stuff. http://www.retrojunk.com/details_commercial/26350/