B3LenzBeg

The Art of Advertising By: Adnaan Beg and Brad Lenz B3

Persuasive: [|Verizon Iphone] The advertisement uses dramatic video effects with adjectives to allure consumers to buying the new phone. It is targeting the Verizon customers that have been waiting for an Iphone on their network and other consumers interested in technology. It has a visual hook with the dramatic angles and simplicity of the video. It is extremely effective in just having viewers focus on the phone and the phone only, and reintroduces the Verizon guy for added novelty.

Brand: [|Career Builder] Career Builder created a commercial that uses humor to promote their company image. It targets individuals without jobs or people who are not happy with the career they have chosen. To achieve this message, Career Builder injected humor with the monkeys and car accidents as a hook to keep viewers. Though the monkeys are a bit distracting, the ad is overall successful.

Informative: [|Limitless Trailer] Within the trailer, there is dialogue revealing the plot of the film. It targets people who like action movies and the actors in the movie. They make the trailer short and full of the highest adrenaline action sequences to convince people to purchase tickets to see it. It is extremely effective and hypes the audience for the film.

Comparative: [|Papa John's Pizza] Though they do not directly state the competitors, their slogan 'Better Ingredients, Better Pizza,' infers they are better than the rest. It targets people who want better pizza and convince people dedicated to other brands to switch over. By using personal interactions with people as they're tasting the pizza, it makes it seem more real and less staged. It is effective.

Defensive: [|Taco Bell Meat] They are defending the claims that the meat they use in their food is real and not processed. It targets the people that had speculated that their meat was not real and made assumptions. Using employee and administrative stories, it adds validity to their claims. It merely promotes their view, but the topic at hand is still up for interpretation. Slightly effective.