B3+Schoenike-Comm

1. Persuasive - Relate the car to an action-filled life, makes it seem desirable. The ad is targeting people who have/want a more exciting life and need a new car. It grabs your attention, by flying through the air, falling down towards the earth. I think it's fairly successful, because it manages to grab and hold your attention very well, helping to think back at this commercial when you're looking for a car to buy. media type="custom" key="13384936" 2. Comparative - It compares the quality of coca-cola to the quality of pepsi, with the coca-cola driver preferring pepsi more than coca-cola. The ad is targeting everybody who drinks soda/primarily those who drink coca-cola. It gets it's point across by grabbing your attention. I think it's pretty successful, it manages to capture and hold your attention, in an interesting commercial. media type="custom" key="13385196" 3. Brand - It shows off a brand of trucks that can survive almost anything. The ad is targeting people who need a new car/truck. It grabs your attention, by being after the apocalypse(all of them really). I think it's successful, it is a pretty cool commercial, and it even manages to compare their truck against another brand. media type="custom" key="13385278" 4. Informative - It tells information on how their product works, and what makes it good. It's targeting just about everyone who enjoys cleanliness. It grabs your attention with a large audience and such. I don't think it's successful, because it just bugs me for some reason. media type="custom" key="13385386" 5. Defensive - It tells about how Obama is not a good president, and why he is not good. It grabs your attention by doing it in the form of a movie trailer. I think it's successful because it's very interesting and keeps the idea that Obama really isn't that good of a president, and that others would be much better suited. media type="custom" key="13419730"