B3+Ryan+Hegna

Ryan Hegna Kashian - B3

Brand: media type="youtube" key="-IcGvBE5xfg" height="315" width="560"


 * 1) This is a brand commercial, because it never really mentions the brand or specifics about the product until the end, and even then it does not give information on the quality of the product.
 * 2) This ad is targeting the young adults who use YouTube because they will be familiar with the Keyboard Cat.
 * 3) This slogan in this commercial is "Get Crackin'".
 * 4) Though this commercial may be amusing and easy to relate for some, I do not believe this commercial is successful because it does not get a person to want to buy pistachios. It is just amusing and nothing more.

Informative: media type="youtube" key="cJGeNK4d9T0" height="315" width="560"


 * 1) This is a informative commercial, because it gives facts corroborating why one should purchase this vehicle.
 * 2) This commercial is targeting all car owners, because they wish to sell their product to them.
 * 3) The slogan for Chevy is "Chevy runs deep".
 * 4) Chevy created a successful commercial with this, because it makes people feel as if they are stepping through a gateway into the future by buying a electric car.

Comparative: media type="youtube" key="v27eRk6N8mI" height="315" width="560"


 * 1) Pepsi Max is showing that it is of a higher quality than Coke Zero, so it is comparative.
 * 2) Pepsi Max is targeting the fans of Coke Zero, trying to make them switch from Coke Zero to their product, Pepsi Max.
 * 3) For this particular commercial, Pepsi Max uses the catch phrase of "Zero calories, maximum Pepsi taste".
 * 4) I would agree that this commercial is effective because it draws in people's attention, and still gives an idea of what they are trying to sell through their slogan.

Defensive: media type="youtube" key="go_9O3_9_F0" height="315" width="560"


 * 1) In this advertisement, Virgin Mobile is responding to the "Carly" advertising campaign of T-Mobile, by mocking her figure and showing how they have better service.
 * 2) This ad is targeting all users of T-Mobile, saying that T-Mobile's campaign is false and that they should switch to Virgin Mobile.
 * 3) Virgin Mobile utilizes no slogan in this advertisement.
 * 4) This Virgin Mobile ad is successful because it gives people the idea that they have a far better plan than T-Mobile and also are much more realistic than that of their competitor.

Persuasive: media type="youtube" key="0ocw3APn6Lg" height="315" width="420"


 * 1) Ford shows real owners of Ford to provide actual feelings on the quality of the car, which give the viewer the want to purchase a car which they will like.
 * 2) Ford is targeting all car owners who wish to purchase a vehicle, because they want to give real-life examples to those who are on the verge of buying a car.
 * 3) It is shown in this commercial that Ford Motors has the slogan of "Drive one".
 * 4) Out of all of the examples on this page, I believe this is the most effective, due in large part to the real life examples given throughout this ad, and the campaign. People want to hear genuine critiques of products and with this commercial they get that.