A1simmert-comm

[|http://www.nike.com/nikeskateboarding/paulrodriguez4/#/home/commercial/] This is a brand commercial because it shows one of the best in the sport skating and makes the audience believe they will be able to skate like him if they buy the product. The ad targets teens and young adults who would be participating in the sport. The thing that grabs the attention is the song in the background along with the rapper Nas writing the lyrics along with it. At the end the product name is announced and it sounds persuasive. I believe the ad is successful because anyone who watches it would want to be like him and they would believe all they have to do is wear the product.

media type="custom" key="13275430" This is a great persuasive commercial because Michael Jordan is the greatest basketball player of all time and it shows him working hard and wearing his companies clothing. The audience would believe that they could be "like Mike" by doing so and they trick you into that by showing him doing a ridiculous dunk that very few people can actually do. The attention grabber is the dunk because it makes the buyer believe they can do that too and immediately want the product. The ad is very successful because the celebrity used in it is very popular and he really gets the people going.

[] This is a comparative commercial because the Burger King Whopper is compared to Wendy's and McDonald's as being larger and better tasting than both of their leading burgers.The audience is any consumer of fast food or family who is rushed for time. The attention grabber is the voice in the background talking up the Whopper and it makes the buyer really want that sandwich more than any other one. The ad is successful because it informs the viewer why the product is better and it makes a great comparison between brands and how they are different.

@http://www.retrojunk.com/details_commercial/26907/ This ad is informative because it shows what smoking drugs like marijuana can do to you. The audience would be any person watching tv but is directed mostly at younger kids and teens more than adults. The use of the young kid is attention grabbing because you would not expect a kid to be doing things like that and it should scare kids who want to be great athletes. It is very successful because it shows the audience what can happen when you do drugs and how it should be stopped at a young age.

@http://www.retrojunk.com/details_commercial/26029/ This commercial is defensive because Duracell was coming back at an Energizer commercial that said they were better than Duracell, so they made a commercial saying why they are better. The audience would be more towards adults, but kids would want their toys to last longer so they could tell their parents about them. The saying at the end, "better make it Duracell", is the company's slogan and it says to the audience that there is nothing else they should use. The ad is successful because it using defensive technique against Energizer to promote their batteries and makes the viewer believe they do last longer and should not choose anything else.